It’s Friday and it’s time to introduce a new clothing line to you, SoJones.com readers. Meet Realeyez Apparel, an up and coming clothing line which takes the phrase “independent clothing” to a whole new level. (Participate in another Sojones GIVEAWAY.) SoJones.com talked to Kyle Bebeau to find out more about his line:
Introduce yourself and describe how your brand was started.
I pledge allegiance to this lifestyle, and to who is real for which they stand, one culture under none, unstoppable, with REALEYEZ to realize it all! My name is Kyle Bebeau.
REALEYEZ was started as a way for me to communicate visually all the things that I couldn’t say verbally. I think a lot of it is built on the idea of offering a different perspective on the things that people have grown to ignore over the years. I’m simply trying to introduce this sense of realization visually through individual expression.
Describe this season’s theme and inspiration for your line.
To be honest with you, I’m still in the process of producing our first line. I’ve only been able to release 5 designs and 1 collab of the 15 designs that make up our 2011 Collection. I’m manufacturing one design at a time because I want to be able to develop and fund the movement of this brand myself to really show people the power of media through individual expression, and the potential of an idea. In a sense, I’m raising it into a mature well respected successful brand. Being where we’re at though, by creating what I have with what I have, has been an inspiration in itself.
The 2011 collection is feeding into the general concept of realize while representing a sub concept to show the diversity of potential approaches for the future development of the brand. I like to think that we draw inspiration from everything whether it’s subliminal or direct, but with this line I’m really telling a story that reflects my personal experiences in generalized enough ways that once people understand the concept they can relate to it on a personal level.
Any product placements on celebs to keep an eye out for?
I woke up one morning to like 20 missed calls and voicemails telling me that Mac Miller was repping one of the Combat Tee’s in a music video, Rapsody’s – Extra Extra. That gave us some solid underground hype. Ben Q’s on the come up out in the Midwest supporting the brand. He’s the artist/producer we did the collaboration with. He won the NM music producer of the year this past year, so keep your EYEZ out for him. I threw a handful of product to the Taylor Gang crew, so some of them might start to realize?
As far as product placement though, I would never pay someone to wear a shirt or anything like that because that goes against the brand and the idea of being something more. I want people to wear the shirts because they like the designs and they can relate to them, not because they like the person who’s wearing the shirt. When it get’s to that point the connection is irrelevant and there’s no sense of realization or individual expression backing the product. It just becomes shuffled in with the thousands of clothing lines that are flooding the market.
What has been a surprise fashion hit over the last year? (a particular piece, a look or even another brand)
Personally I’ve been surprised by the hype G-shock got this past year. I was like their rebirth, considering they’ve been around since like the late 70’s early 80’s. I remember almost every time I would go out, people would stop me and ask, “Hey, is that a G-Shock?” Almost simultaneously snapbacks we reintroduced back into the game, but they’re always kind of going back in forth with the fitted.
What current fashion trend would you like to see thrown overboard?
Those balance bracelets.
What is/was one of your most prized fashion pieces, past or present?
My most prized fashion pieces are my Akomplice Clothing collection, and my 9five shades. If you haven’t heard of either of them you’re missing out, you better ask somebody.
Tupac or Biggie?
Ah the notorious question… I would say on a personal level I could relate to Tupac more because of his conscious views and decisions in his attempts to be heard by pursue a movement that evolved into a legacy. He said something like, “I’m not saying I’ll change the world, but I guarantee I’ll spark the mind of the child that will.” That’s deep, and I like to think that I have that same mentality when it comes to what I’m tying to do. After all Tupac said it first, “REALEYEZ…REALIZE…REALLIES.”
Get Realeyez Apparel at the brand’s website: Realeyezapparel.com, like it on Facebook and stalk it on Twitter.
REALEYEZ APPAREL GIVEAWAY!
Realeyez Apparel is giving away ONE package of prizes worth $124 for ONE very lucky SoJones.com readers. Here are the awesomeness you’ll get in the prize pack:
Backstabber – $28
Stay Fly – $32
Big Dipper – $32
Look – $32
Here’s how it works:
1. Complete the following sentence: “I want people to realize ______”
2. You can give your answer September 23rd to October 7th, 2011 . Make sure that when you comment you provide a link of where we can contact you (like your SoJones account, your Facebook, etc.). It makes life easier to be able to contact you, should you win.
4. Drawing for ONE WINNER will be held on October 10th, 2011. The winners will be announced on this page and on the forums page (https://www.sojones.com/forums/).
Article Comments Lottery Rules
* One package per-winner
* Previous winners must wait 30 days before entering this contest
* Duplicate comments will not count, like posting “I love this forum” or “hi” 50 times.
* Garbage or nonsensical keyboard-pounding comments will not count, like “awr#$ASFasdfkl”
* Comments hating on other people will definitely NOT count.
* U.S. residents only
Don’t forget to visit SoJones.com’s Facebook page: http://www.facebook.com/SoJones and become a fan.
Asmara Wreksono has a passion for everything related to celebrity, fashion, music (R&B, Hip Hop and Jazz are her favorites) and loves to write about them. In her spare time, she likes watching TV series and movies, sharpening her sketching skills and cooking. Asmara has been published in SoJones.com, CelebrityClothingLine.com, ProHipHop.com, ThatGossipSite.com, Fabcrush.com and many others.