Streetwear Spotlight: IMPRM Clothing + GIVEAWAY!


For those who appreciate struggle, hardship and life’s challenges, IMPRM Clothing is for you. The brand speaks to those from all walks of life, reminding us all that IMPRM is something that kings have struggled to maintain and peasants have longed to possess. Just One, one of the founders of IMPRM Clothing spoke to SoJones about the brand.

Introduce yourself and describe how your brand was started?
My name is Just One and I am one of the founders of Imperium. In 2007, through mutual business associates myself and Charlie were introduced at a nightclub I was running at the time. We began talking and felt like we could join forces and build something great. We were not talking clothing yet but BBQ sauce. (That is a whole other interview) We knew we wanted to put something together and after six months of hanging out at his house till the early morning,
the four of us were set on the clothing business.

Describe this season’s theme for your line. Include any sources of inspiration (examples: 80’s punk, muses like Amber Rose, 70’s disco bands, Kanye, etc)
A lot of the inspiration is drawn from our surrounding environment and the cultures that popularize our struggles we endure. We also like to find themes that represent a go getting spirit or paints a picture of someone’s rise to the top.

Any product placements on celebs to keep an eye out for (examples: publicity photos, magazines, movies, music videos etc)
I don’t know if she was able to pull it off but we floated hella clothes to Obama’s stylist. I think the “Bully Automatic” was his favorite.

What has been a surprise fashion hit over the last year? (a particular piece, a look or even another brand)
Skinny jeans is a movement I’m not really feeling! I carry a lot of things, I got 2 phones, (Charlie got 4 ) I got keys, wallet, a couple of stacks, cannon, etc. etc. You know what they say “can’t wear skinny jeans cuz…”

What current fashion trend would you like to see thrown overboard?
Skinny jeans not fashionable or functional

What is/was one of your most prized fashion pieces, past or present?
A fresh pair of Nikes, and my haircut.

TuPac or Biggie?
Biggie for the lyrics, Pac for the movement

IMPRM Clothing is available on their official website for a price range of $28 up to $40.  Here are some of’s favorites:


IMPRM Clothing is generous enough to give away 1 (ONE) Sweater and 3 (THREE) t-shirts for 4 (FOUR) lucky readers.  They will also throw in some playing cards and stickers in the package if you participate in this giveaway!

Here’s how it works:
1. Every SoJones comment posted on this page from October 22nd – November 5th, 2010 counts as a “lottery entry”. Also make sure when you comment, have a link to somewhere we can contact you (like your SoJones account, your facebook, etc.). It makes it easier to contact you if you win.

2. Drawing for FOUR winners will be held on November 6th, 2010. Winners will be announced on this page and on the forums page (

Article Comments Lottery Rules
One item per winner
Previous winners must wait 30 days before entering this contest
Duplicate comments will not count, like posting “I love this forum” or “hi” 50 times.
Garbage or nonsensical comments will not count, like “awr#$ASFasdfkl”
Comments hating on other people will definitely NOT count.
U.S. residents only


Never miss any important news. Subscribe to our newsletter.

Latest Hip Hop and Urban Fashion Leads

Subscribe To Our Newsletter

You will not be spammed by us, the newsletter is released once per month “ONLY IF” we have some decent content.