Casio took over Manhattan last Monday, August 2nd, 2010, where the watchmaker unveiled the newest watches from its brands: G-Shock, Baby-G and Pathfinder. In the event, Casio also introduced the new celebrity ambassadors for its multiple brands. The famous faces who are appointed to be the new ambassadors are Ke$ha for Casio’s Baby-G Collection; Bryan Greenberg of HBO’s series “How To Make It in America” for Casio’s new Edifice Black Label, and L.A. Lakers power forward and two-time NBA Champion Lamar Odom for Casio’s Ultimate Tough GX56 timepiece.
The newest Baby-G collection features the tough G-Shock Technology in a feminine style. Keep up with other parts of the world with its world time feature, get organized with the daily alarms, stopwatch and countdown timer. With lots of street, sport and glamorous flavor in the design, the watches will add attitude to your daily wear, SoJones ladies.
Represented by Bryan Greenberg, the new Casio EDIFICE Black Label timepiece captures the sophistication of style with intellectual tasks. So for those of you who work hard and party harder, this is the watch for you as it combines fashion and function.
Lamar Odom helped the launch of Casio’s Ultimate Tough GX56 timepiece, which features the largest case design in G-Shock history (read: almost two times larger in volume than the classic DW5600). The new casing comes with new features such as a new level of shock resistance, Self-Charging, and also Tough Solar Power technology fore unwavering reliability on and off the court.
Last but not least, Casio’s Pathfinder which has become the must-have tool for outdoor excursions. Casio’s Pathfinder is the perfect choice to wear when tackling the rugged outdoors. With its resin band, the watch provides a lightweight feel so your trip will absolutely be comfortable.
Here are some of our Casio favorites from Karmaloop!