At this point we all know Jay-Z was focused on doing something bigger each time the industry put it’s creative hand in. This time, we might be able to see how Mr. Carter holds up against the bigger fish in the tech world. With such giants as Youtube and Spotify in this arena Jigga wants to step in, we get to see how it will go with Tidal music, the music industry’s answer to keeping the music owned by the artist solely.
Will you be submitting your music to Tidal to stay relevant? If you can jump inside the head of a marketer for a minute, Jay-Z has some wisdom to give you in terms of how Tidal is doing since launching October 2014. Jay-z had to buy a company named Aspiro for $56 million in January to get to this point. According to TIME magazine:
Regarding subscribers, 770,000 is certainly a respectable figure in a world where every on-demand music subscription service not named Spotify is fighting for table scraps. However, the vast majority of those users were using Tidal before Jay Z showed up. Aspiro previously had another music streaming service called WiMP, which had 500,000 paying subscribers at the end of 2014. The WiMP and Tidal platforms were merged in March, just before Tidal’s relaunch. So it’s unclear how many new subscribers Tidal has picked up thanks to all its publicity in recent weeks.
So what can an indie artist hope to gain from using Tidal’s music service? We’re glad you asked:
Indie artists who want to work directly w/ us keep 100% of their music. “If you don’t want the CEOs all in the videos” haa #tidalfacts
Is this really true? Time will tell, but we know that it will take months for Tidal to really wash into the consciousness of the masses who have plenty of options when it comes to getting music. Sites like Bandcamp and Soundcloud have plenty of reason to come up right now, and even Spotify helped Kendrick Lamar with selling his latest album. But we all know who the biggest competitors in the room are- Apple and Google. Google play and Itunes Radio alone could take most of the market share, so Jigga man will have to be creative with who he pushes on his streaming service. We all know that Mr. Carter has been dealing with the Cognac business and Rocawear back in the days, along with cigars. Is Tidal the one service that puts him in the tens of billions like he dreams of? SoJones thinks so, but only if he has a strategy for web marketing.
This is where he would be wise to invest in SEO. You either pay up or you get left behind in the information age. When you have power players that can move and shake the industry from Toronto at the drop of a dime, you will wish you knew more about what artists like Go Fetti know all about- getting the team in position to win big. Check out SoJones weekly and leave us a comment about what you think.