Kelly Rowland: The New TW Steel Watches Ambassador

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Kelly Rowland

Former Destiny’s Child member Kelly Rowland teamed up with Dutch watchmaker TW Steel, who is famous for oversized watches, to design two special-edition timepieces. Rowland and TW Steel have been in collaboration since last year, and this resulted in two oversized watches finished with rose gold detailing, 56 stones, and croc-print straps. The watch comes in two colorways, pink and blue, which happen to be Rowland’s favorite colors.

Rowland said she’s been a longtime fan of TW Steel, even before the collaboration happened.

“The collaboration was very organic. I was already a fan of TW Steel when I met Jordy, and we started thinking about the collection.”

The TW Steel CEO, Jordy Cobelens, told ELLE.com how the collaboration started:

“We talked about collaborating back in December, as we know Kelly has such a strong sense of style and loves to make a statement.”

Rowland wore the pink TW watch to the launch party in New York City, and she said that everybody has to wear a TW Steel watch.

“I finally get my own! Every woman should rock a TW Steel watch. What I love about it the most is that it’s luxury. It still fits into your lifestyle; it doesn’t matter who you are. And whether it’s dressed up or casual, you can rock it anytime.”

Looks like the watch is going to be a hit among the ladies. Are you feeling it? Look for more at TWSteel.com.

Image via TWSteel

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