Rapper Nicki Minaj is one of the featured brand ambassadors for the newly-launched “adidas Is All In” advertising campaign. The campaign was unveiled August 1st, and it also featured other brand ambassadors, such as Big Sean, NBA star Derrick Rose, Jeremy Scott, and Korean pop sensation 2NE1.
The ad was shot by director Melina Matsoukas and features the track “Masquerade” by Nicki Minaj. adidas’ CEO, Hermann Deininger, explained the campaign:
“This generation is always looking for a chance to go all in to their own beat, an opportunity to show the world their passions and their talents. This campaign builds on the desire for self-expression, and we are enabling our consumers to share with us and the world their creativity and what originality means to them.”
The global campaign will run until the end of September. We think it’s pretty cool. See for yourself below.
Image via YouTube