Being an independent artist is hard in hip hop, but Dallas, TX native Dorrough makes it look fairly easy. Without a major machine backing him, he has released two studio albums via E1 Records, countless mixtapes and a showed off a rare ability to consistently put out top charting hits that rivals any of the big named major label artist out today.
With those kind of qualities it really shouldn’t come as any surprise that the indie rapper has friends in high places including Diddy, Bun B and DJ Drama who put the southern MC on his Gangsta Grillz mixtape series with Code Red and will also helm Dorrough’s latest release Gangsta Grillz Silent Assassin due to hit stores in August of this year.
With enough firepower in his arsenal to already be considered among the top young hit makers in the industry, Dorrough is now Dorrough Music and looks to cement his place among the elite with his newest project.
What’s the big project that you’re working on right now?
Well I got the Gangsta Grillz Silent Assassin tape that dropping. It’s a commercial release so it will be on ITunes. You know me and DJ Drama had success with our last mixtape, Gangsta Grillz Code Red, which we dropped a few months ago, so we decided to make a commercial release because I’m having success with my brand new single called “Bounce Dat”. We’re getting radio play and starting to get it on the national level, so we’re using that single to push the project and it’s going to be a major release.
This isn’t the first time you worked with DJ Drama. How did you guys hook up?
The first time I met DJ Drama was when I was out in LA in 2009 when I was at the radio station Power 106 when my record “Ice Cream Paint Job” was getting added and we bumped into each other and he already knew who I was and my previous work, so we chopped it up and decided that we should do a tape because I’m from Dallas and he had just tapped into that market and had never done anything with an artist from Dallas and not many form Texas. So we decided that all star weekend was coming up in Dallas, so we decided we should do one around that time and we did just that and had success with it, so since we had success we decided let’s do another tape and this is the time to do it during the Super Bowl in Dallas this year and had instant success virally and in the streets. We did two tapes and had success, so we wanted to do a commercial release and that’s how we came to this third project.
What are your expectations with it being a commercial release this time around?
The main thing is with the current single taking off and another projected single “Old School Nikes” we feel like it will draw attention and sales towards a commercial release opposed to just having it out. We gave them two above average mixtapes and with that success that we had with those got us wanting to do something different and commercial which gives being a chance to buy original music. It’s really like an album and I just really wanted to give the world something different on my end compared to my other albums that were great music, but this is a different type of sound. We just wanted to put it out and see what it does.
How will this sound compare to your previously released music?
It’s definitely a darker and lyrical sound. It’s a better balanced project where you have songs with deeper concepts and express me as an artist and a person, but you still have club and street bangers on there as well. It has a stronger structure than any other project that I’ve released. To be able to top the last project Code Red, which I think I’ve done, I really had to put in the time and effort into perfecting each song and going in and listening to the whole project to make sure I delivered and came harder than the previous projects.
Do you ever feel people lump you into the club rapper category unfairly?
At the end of the day it’s easy to get put in a box, but I feel like that’s what becoming and artists and growing as an artist is all about. It’s up to you to prove what you’re going to become. Years ago nobody knew Marshall Mathers would become the artist he is today. Off of the first single everybody heard they all thought he was just some white dude on some silly shit who was just trying to be gimmicky and nobody ever imagined he would become literally the number one hip hop selling artist who ever did it. It was up to him to prove to people what he was going to become and I feel it’s like that with every artist.
Are fans going to get a lot of big name guest appearances for this project or is it more about you this time?
It’s more focused on me, but I do have a few guest appearances on there. I have appearances from 2 Chainz aka Tity Boi, I got Yo Gotti on the project, I got Chamillionaire on the project, I have Diamond, Gorilla Zoe, Slim Thug, so I got a lot of different looks on the project overall. I didn’t want to go too major with a lot of different features, but I just worked with artists that I felt would fit with what I was doing. The music is really going to speak for itself.