Shopping for clothing by the season is common, but what if there’s something fresh every month? Check out 1TWO Clothing if this is the way you roll. SoJones talks to Joshton Harris from 1TWO Clothing, and he shows you what’s hot.
Introduce yourself and describe how your brand was started?
My name is Joshton Harris and I’m apart of the marketing team for 1TWO. 1TWO was started in 2010 as a Hip Hop clothing brand with a streetwear twist.
Describe this season’s theme for your line. Include any sources of inspiration (examples: 80’s punk, muses like Amber Rose, 70’s disco bands, Kanye, etc)
We don’t drop clothing seasonally like a traditional brand. Instead we do monthly drops that include 5-10 new pieces. We also occasionally drop capsules, which features pieces all with a unifying theme. Most of our ideas come from golden era Hip Hop as well as current trends and shifts in music. We also produced limited edition collaborations with music artist. The first being our “Birthday Gang” t-shirt with Def Jam/Mercury artist Mann.
Any product placements on celebs to keep an eye out for (examples: publicity photos, magazines, movies, music videos etc)
Our clothing can be found on the backs of some of Hip Hop’s biggest stars such as Travis Porter, Mistah FAB, Meek Mill, Cool and Dre, Christian Rich, Shay from N.E.R.D, Travis McCoy, Dae One, El Prez, Murs, Mann, Dj Camillo, OG Ron C, Casey Veggies, John West, and producer J-Hawk. Also pro-athletes Russell Westbrook and Victor Ortiz are big fans. One of our main goals is aligning ourselves with the up and comers in any industry.
What has been a surprise fashion hit over the last year? (a particular piece, a look or even another brand)
The surprise fashion trend of this year has to be snapback hats. In the Los Angeles area, there has been an explosion of people wearing snapbacks. I think this can be attributed to artist such as Tyga and Big Sean rockin’ them so much. We’re not sure if this trend has caught on across the country but it should be a nationwide trend soon.
What current fashion trend would you like to see thrown overboard?
I’m not sure how the rest of the 1TWO staff feels about this but the trend that I would like to see die this year would have to be skin tight jeans. Not to say we are fans of overly baggy jeans but Kanye’s pants at the 2011 All Star Game was the final straw. Not only did his pants look like leggings but they were shiny and pink/redish hue. That’s not cool, trendy, or fashionable at all.
What is/was one of your most prized fashion pieces, past or present?
I think the office as a whole can agree that our most prized possession is our Jordan sneakers. Every day at least one of us comes to work wearing a different pair. My favorite pair and currently the only Jordans I will wear this year are the 2s. My favorite color way would have to be the original red/black/white.
TuPac or Biggie?
We thought this question would cause a rift in the office because some of our staff is from the east coast but we are based on the west coast. Fortunately, no fights broke out as we all agreed that the Notorious B.I.G. is the close winner in this race.
1TWO is giving SoJones readers a coupon code: SOJONES. Enjoy 20% OFF when you shop at the brand’s official online store: www.1TWOStore.com or you can participate in the giveaway below to win some really dope t-shirts!
1TWO Clothing is ready to give 3 (THREE) t-shirts to 1 (ONE) lucky SoJones.com reader! That’s not all. You can also win ONE EXTRA t-shirt of your choice if you follow 1TWO on TWITTER! Be sure to include your Twitter ID in your answer below so we can check.
Here are the t-shirts you could win:
Here’s how it works:
- Answer the following question: What’s the name of the clothing line in this article?
- Follow 1TWO on Twitter: @1Twoclothing
- You can give your answer now through March 11th, 2011. Make sure that when you comment you provide a link of where we can contact you (like your SoJones account, your Facebook, etc.). It makes life easier to be able to contact you should you win.
- Drawing for ONE WINNER will be held on March 13th, 2011. The winner will be announced on this page and on the forums page (http://www.sojones.com/forums/).
Article Comments Lottery Rules
- One package for ONE winner
- Previous winners must wait 30 days before entering this contest
- Duplicate comments will not count, like posting “I love this forum” or “hi” 50 times.
- Garbage or nonsensical keyboard-pounding comments will not count, like “awr#$ASFasdfkl”
- Comments hating on other people will definitely NOT count.
- U.S. residents only
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