Introducing The New Intel Head Honcho: Will.i.am

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Seven-time Grammy Award winner, producer, and multi-platinum artist will.i.am who’s also the front man of The Black Eyed Peas just added a shiny position to add to his resume: Director of Creative Innovation. Intel Corporation made the announcement at the Anaheim Convention Center on January 25th, 2011 during their internal sales and marketing conference.

Will.i.am stated:

“Nearly everything I do involves processors and computers, and when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity. Teaming up with the scientists, researchers and computer programmers at Intel to collaborate and co-develop new ways to communicate, create, inform and entertain is going to be amazing.”

Intel’s vice president and chief marketing officer, Deborah Conrad added:

“We’re thrilled to tap into the limitless creativity will.i.am brings to the table. He’s not only a brilliant artist and producer, but also an innovator pushing the bounds of technology professionally and personally. We share a strong interest in innovation around music, art and lifestyle, and are excited to join forces to establish an authentic, emotional connection with consumers.”

Some of you might find this a little bit hard to chew, but Intel elaborated that will.i.am’s relationship with Intel ties in with the company’s “compute continuum” vision, in which more devices will compute and connect to the Internet. And so the rapper will collaborate with Intel on many creative and technical endeavors across the “compute continuum” that may include devices like laptops, smart phones and tablets. He’s also already working on music for Intel.

Do digest the news slowly as we understand that to some, this may come as shockingly as when Lady Gaga was appointed by Polaroid as their Creative Director. In the meantime, do enjoy Will.I.Am’s hit: “The Time”.

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