Jay-Z’s Scavenger Hunt Campaign For “Decoded”

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Jay-Z is known for his ideas and creativity, but this is taking things way out of the box, and we love it. As you know, the mogul will launch his upcoming book, “Decoded” on November 16, and he’s on to promoting the book. But Hova decided he’s going to do things differently. Instead of just talking about his book, Jay-Z is setting up a scavenger hunt for his fans that reveals some pages of “Decoded”.

Users can answer questions based on Jay’s lyrics through Bing’s website, to find pages of “Decoded” which are hidden all over New York, London, Las Vegas and Los Angeles. Some of the pages will also be visible on billboards and other forms of outdoor advertising throughout those cities, too.  The pages will keep popping up starting this week for a whole month before the book hits store shelves on November 16, 2010.

Lisa Gurry, Bing spokeswoman and communications director explains:

“Pages will be placed in locations related to the content, so that’s everything from high profile advertising like billboards to very very unique placements such as swimming pools and pool tables, and even high-fashion designer clothing racks.”

And then what?

Once you can locate a page, you’ll get credit for it online. If you find it in a physical location, you will be able to text a unique game code from the page.

Mashable.com helped explaining the rules: Players will be entered into drawings to win a signed copy of the page they’ve located. And everyone who locates a page will be entered into a contest for the grand prize — two tickets to see Jay-Z and Coldplay in concert at Las Vegas on New Year’s Eve. But you better hurry up because NYDailyNews reported:

As of Wednesday, 24 out of 24 pages had been found by over 500 Bing users. Those dedicated fans are entered to win a trip to Las Vegas for New Year’s Eve to see Jay and Coldplay in concert.

Jay-Z’s “Decoded” book will be available for purchase on November 16, 2010, but good news: you can pre-order the book at Amazon.com.

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