While husband, Swizz Beatz, is taking care of the family income with new business ventures, Alicia Keys prepares for childbirth by doing good. The artist/musician/mom-to-be tapped her husband and friends like Ryan Seacrest, Katie Holmes, Usher, Kim Kardashian and many more, to support the “Buy Life” campaign, to helping Keep A Child Alive continue their many initiatives against HIV/AIDS in Africa and India.
The t-shirts might look simple, but as you can see, they all have scannable barcodes. How it works is: Whenever you see a “BUY LIFE” barcode, scan it using Stickybits or WiMO with your iPhone or smartphone, and instantly make the purchase of a lifetime.
As they stated in their website:
It’s the one purchase nobody can live without. It’s Life. When you buy life, you give life to millions of people affected by HIV/AIDS in Africa and India by providing the medicine, food and shelter needed to fight this awful disease.
Check out the details and how to participate in the initiative by visiting the BUY LIFE website at BuyLife.org.