Le Tigre Warms Up To Tiger Woods

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Tiger Woods’ much-talked about affair, although increased the pro golfer’s popularity immensely in the past month, also cost sponsors up to $12 billion in lost wealth.  Woods’ ‘indefinite leave’ from the world of golf has also raised many public speculations about his career, not to mention being the laughing stock and stand-up materials for late-night show hosts.

However, clothing brand, Le Tigre, took advantage of the situation as it warms up to Tiger Woods with a new campaign.  WWD reports that the Le Tigre campaign was launched last Wednesday, December 23, 2009 with this billboard:

Le Tigre

Any thoughts on this, SoJones readers?  We’d think Tiger Woods would pull this face, but we’d love to hear from you.

Tiger Woods

Check out Le Tigre golf gear on Amazon.

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