10.Deep was one of the very first NYC streetwear companies. Established in 1995, the NYC label’s motto is “…forget everyone and listen to yourself. Strength lies in the hands of an individual (10 fingers), not in the approval of one’s peers.”
They’ve kept it fresh all this time with original designs and looks in both their mens and womenswear collections. 10.Deep is tight with R&B artists such as Kid Cudi, last year holding a mixtape launch celebration in his honor.
SoJonesTV caught up with 10.Deep at fashion trade show Magic in Las Vegas last month, where they debuted their newest collection for us. Along with new signature tee designs, we caught a retro Americana vibe in their outerwear and menswear styles that calls to mind a Ralph Lauren hunting lodge turned hip. Emeka Obi for 10.Deep showed us his faves:
- Reversible hunting vests
- Rugged, retro camouflage jackets
- Peacoats with sharp details such as wooden buttons
- Rustic chambray long sleeve button downs
The 10.deep skate team recently made a visit to Karmaloop. Check out their video!
10.Deep available here. Spend $50 get free shipping, spend $120 get free shipping plus 10% off!
Here’s a few of our favorites from 10.Deep that are available now: