PAK HEADWEAR Exclusive Interview, Sports Licensed Baseball Caps

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[ SoJones.com ] HOW DID YOUR BRAND GET STARTED?

[PAK Headwear] The concept was conceived in 2004 shortly after severely injuring my shoulder, playing in the arena football league. While injured and throughout my rehab process, preparation for life after football began. My affection for hats, sports, and fashion ignited a concept so rare so unique; enhancing the visual perspective of a logo on a baseball cap. That very moment was captured while watching a music video on BET. After years of product development, market research, raising capital, attaining sports licensing agreements, and securing U.S. Patent and trademark rights, we officially launched May 20th, 2009.

[ SoJones.com ] DESCRIBE THIS SEASON AND NEXT SEASON’S LOOKS. INCLUDE ANY SOURCES OF INSPIRATION.

[PAK Headwear] This season features dynamic contrasts, repeat felt patterns, and unique cut and sew patterns. Sources of inspiration would be sports and graphic arts. Sports have been a part of my life for so long that I can honestly say I’ve been more fashionable on the field than in the streets. As a degree holder in the field of Journalism, I gravitated more to the aspect of design layouts opposed to other aspects such as writing, copy editing, and broadcasting. Our eccentric style, featuring eye popping colors, will invigorate the headwear community across the globe.

[ SoJones.com ] WHAT CELEB OR WELL-KNOWN FIGURE(S) EXEMPLIFY THE BRAND?

[PAK Headwear] I’m going to go on record and say DJ Drama, aka, Mr. Thanksgiving, aka, Barack O Drama. Hahaha. He’s definitely an entertainer. First off, the man knows headwear. He’s been a hat person for as long as I could remember. Some brands tie their products to celebrities because of the celeb’s status and not because of their style or connection to the brand.  Secondly, Drams a trend setter and always speaks on building movements. Regardless of how the man is dressed, whether its suited up, or swagged down, he’ll have a cap to match his fit. Third, simply put, I’m a fan of his music, his unbiased nature, and how humble he remains. He somewhat reminds me of LL back in the day (in regards to L’s connection to hats). You never saw LL without a baseball cap.

[ SoJones.com ] ANY PRODUCT PLACEMENTS ON CELEBS, IN MOVIES OR VIDEOS TO KEEP AN EYE OUT FOR?

[PAK Headwear] Placement of PAK kaps are currently in the works. Prior to launch, in an attempt to gather feedback, a small selection of kaps were shipped to celebs such as Jim Jones, Vince Carter, Saukrates (Canadian artist) Kid Capri, Young Jeezy, Rico Love, and DJ Drama. Since our launch, May 20th, kaps were shipped to Meth and Redman along with Soulja Boy. Check out Soulja Boy sporting PAK products during E3’s convention in LA June 1st to June 3rd.

[ SoJones.com ] ANY EXPANSION PLANS?

[PAK Headwear] Our current launch includes licensed Negro League Baseball kaps. Within the next 60 days, we will be expanding the team selection giving consumers a variety of teams and colors to choose from. In addition, we will unveil our collegiate line showcasing prominent universities from around the country.

[ SoJones.com ] LOOKING AHEAD OVER THE NEXT YEAR OR TWO, WHAT THEMES/LOOKS/STYLES DO YOU SEE YOUR BRAND GRAVITATING TO?

[PAK Headwear] I don’t like to speak too much on the future. Planning too far into the future has resulted in major setbacks for PAK. But I can say that we have an ongoing relationship with Major League Baseball. We pitched to them back in 2005 and was granted permission to develop MLB samples. We hope to have a licensing agreement in place a year or two from now. But for now, our focus remains on both The Negro League Baseball Museum and select NCAA institutions. I’m thankful to have those licensing agreements.

[ SoJones.com ] WHAT THEMES/LOOKS/STYLES DO YOU SEE YOUR BRAND MOVING AWAY FROM?

[PAK Headwear] With a protruding logo concept that we exclusively own, I’ll always view this brand “in a league of its own-playing on a surface unlike others”. Its like comparing apples to candy apples. Yea, they’re both fruits. Yea, they’re both apples. But one of those apples have a unique appeal to them. The unique taste of the candy apple separates itself from the pack of plain apples. Period!  With the development of a protruding logo, we’ve created an additional design element to enhance the visual perspective of the fitted baseball cap. I’m moving away from what, virtually, every other headwear company has moved away from. Cutting quality, eliminating cardboard inserts in caps, and disregarding the needs for the everyday headwear consumer to preserve their caps. Many Headwear (and apparel companies I should add) reach a point where they feel the need to downgraded the quality of their products. Brands that once specialized in wool, now specialize in cotton, acrylic, and polyester baseball caps. Our kaps are made of 100% wool and include cardboard inserts which assist in retaining the crown’s shape for long periods of time. In addition, we’ve developed a display box to further preserve each and every Pak kap purchased.

[ SoJones.com ] WHAT HAS BEEN A SURPRISE FASHION HIT OVER THE LAST YEAR?

[PAK Headwear] Hmmmm. Let me see. I’m going to speak outside the realm of headwear. I would have to say the tight jeans appearance. When fashion pioneers such as Karl Kani and FUBU got their lines off the ground, they introduced the hip-hop community to loser jeans, making it a more comfortable fit. Before then, we were stuck with those tight-straight legged, Levis, Lee’s, or Aizona jeans. This retro look definitely surprised me. I couldn’t go back to wearing those types of jeans, but I understand its becoming a trend and many find them fasionable.

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