SoJones.com Exclusive with Stevie Boi

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SoJones.com sits down with Stevie Boi to talk a number of things.

( SoJones.com ) HOW DID YOUR BRAND GET STARTED?

( Stevie Boi ) What got the brand started was my drive for attention. I started in early 2007 with a clothing line that was successfully for just one season. Currently my new line of sunglasses is getting lots of attention.

( SoJones.com ) DESCRIBE THIS SEASON AND NEXT SEASON’S LOOKS. INCLUDE ANY SOURCES OF INSPIRATION (EXAMPLES: 80’s GRAFFITI, MUSES LIKE AGYNESS DEYN, 70’s DISCO BANDS, MUSIC VIDEOS ETC.)

( Stevie Boi ) I’m not big on seasonal looks but i learned that the best way to expand your line is to not cram in to much ideas at once. I expand my looks between my ideas not the seasons but of course when winter comes the clothes get heavier and a lot more exaggerated. I have big plans with the line of glasses in October as well such as adding features to them that we haven’t seen glasses have such glowing in the dark! A large inspiration for me will always be Grace Jones Clothing wise. Shes very fashion Forward and not afraid to be herself. (i look up to that)

( SoJones.com ) WHAT CELEB OR WELL-KNOWN FIGURE(S) EXEMPLIFY THE BRAND?

( Stevie Boi ) Currently I am not able to disclose Who has them until Late June due to contracts etc.

( SoJones.com ) ANY PRODUCT PLACEMENTS ON CELEBS, IN MOVIES OR VIDEOS TO KEEP AN EYE OUT FOR?

( Stevie Boi ) Eva Pigford will wear the glasses on the cover of Obvious magazine in July. I’m working with several celebs right now.

( SoJones.com ) ANY EXPANSION PLANS?

( Stevie Boi ) Expansion plans you ask? Well i do have a plan to take the business to new york to open a studio? To be brief about the question I plan to expand the company to a more open fashion forward crowd And we all know New york is that place.

( SoJones.com ) LOOKING AHEAD OVER THE NEXT YEAR OR TWO, WHAT THEMES/LOOKS/STYLES DO YOU SEE YOUR BRAND GRAVITATING TO?

( Stevie Boi ) Honestly i see the theme to be very dark mellow somewhat scary but with the line of glasses they speak wild crazy bold! i definitely don’t want to say my work with grow and become something completely different from 3 years ago but i will say that it will get a lot more edgy in the next couple of years!

( SoJones.com) WHAT THEMES/LOOKS/STYLES DO YOU SEE BRAND MOVING AWAY FROM?

( Stevie Boi ) I definitely realized that me and color don’t mix anymore. I used to love hot pink Blues, & red’s But i don’t know what hap pend! I’m going to try to incorporate lots of color always to catch the eye of the other consumer. But in plain words it may just be Black Greys & and off Whites.

( SoJones.com ) WHAT HAS BEEN A SURPRISE FASHION HIT OVER LAST YEAR? (A PARTICULAR PIECE, A LOOK OR EVEN ANOTHER BRAND)

( Stevie Boi ) Well the Lindsay lohan leggings were the biggest hit. As i guy i don’t wear them of course But as a designer they are the most detailed and smartest thing someone could create. The leggings will be around at least another 5 years at the most they complement any outfit even your grandmas blouse! Their amazing.

See more at StevieBoi.com

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