Dissecting Jay-Z’s RocPopShop: Mobile Luxury Retail Space At Its Best

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rocawear-pop-shop-exterior
The Rocawear RocPopShop Trailer

Nobody does business like Jay-Z. In March 2009 he launched an urban social networking website, and now is taking a part of his style to the streets of New York City.

The well-known hip hop mogul was reportedly seen having lunch with his wife, pop diva Beyoncé, while inspecting his latest business invention: The RocPopShop, a 50-foot long trailer that’s expandable up to a thousand square feet luxurious retail space. The store was created to promote Rocawear’s new premium line during a Jay-Z’s recent concert tour. In order to make his vision of a mobile luxury shop reality, Jay Z teamed up with the talented designers of D-ASH Design, an award-winning design firm from Long Island, New York. David Ashen, the principal and creative director of D-ASH Design, said:

“Jay Z wanted the shop to embody his urban aesthetic. The basic idea is to transport the customer into the Jay Z and Rocawear lifestyle.”

Oozing with masculine style, the luxurious mobile retail space bears all Rocawear’s finest upscale products, showcased in large custom travel trunks, covered in stamped patent leather and lined in suede. In fact, the entire inner part of the trailer is adorned with suede walls and custom zebra wood cabinetry. Sophist Production provided the tech touch with its state of the art 46-inch flat screen TV and stereo system with a custom gaming zone.

The RocPopShop has begun its New York City tour since April 3, 2009 and will be parking in Atlantic Yard, Brooklyn from April 6 to 18. The mobile shop will be open from 10 am to 9 pm. Customers will be able to purchase super-exclusive Rocawear items that are not available in other Rocawear stores or retailers.

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