Chic clothes that can make you effortlessly trendy – this is what Luxirie by LRG is all about. It’s not difficult to see, in the name alone – Lux (meaning elegance and extravagance) and Irie (good and positive feelings and emotions.)—is a good description of this line.
Luxirie by LRG was released in the United States and Canada in the Fall of 2006 by the Lifted Research Group, otherwise known as LRG. Luxirie’s parent company is internationally renowned for its accessories, and clothing – alongside extreme vehicles, outdoor equipment, sporting goods and electronic accessories. Entrepreneur Magazine named LRG the fifth of the Hot 500 fastest-growing companies of 2007, with its 2006 annual sales of $150 million.
This clothing brand which targets women from ages 18-30, is a lifestyle brand for women of different walks of life – whatever age or ethnicity the stylish femme might have. The label’s design aesthetics spans six themes, ranging from military to Western.
The line was launched with this mission in mind: to create sophisticated yet edgy clothes. It aims to create clothes on the plush and luxurious side of the fashion block – without compromising the comfort of the wearer. In fact, Luxirie by LRG remains an exclusive line because of what it stands for – a cycle, an opportunity for things to grow.
The label aims to create clothes for the everyday woman. Think of it as a support group for people wanting to break free. It puts the spotlight on a woman’s “way of living,” not merely the concepts or clothing. Because of this, Luxirie by LRG is truly a labor of love.
True enough, it was made to influence the masses with its chic styles and designs – as it is very apparent with the company’s slogan, “underground inventive, over ground effective”. The label asserts its own terms. As the designers of Luxirie have said, “We never limit our Brand, we go where ever we want and we are not afraid to be loud.”
The company made their unique imprint with its excellent choice of silhouettes, fabrications, details and branding. The label produces such items as its maple leaf laced camo tees, rhinestone pocket encrusted and crystal-covered jeans, Luxirie cursive L logo babe tee, track jackets, and tapered jean overalls; which continue to draw the attention of stylish women. The brand also exhibited their Fall 2008 pieces at KNOW?SHOW in Canada.
To compliment its stylish and comfortable coral blue SB/Luxirie Fluff Jacket, Luxirie by LRG teamed up with Forum last Winter 2008 to come up with the limited edition snowboard, Luxirie x Forum.
After four years in the fashion industry, Luxirie by LRG continues to flourish because of the continued patronization of fashionable women, celebrities, retailers, and media outlets
The label’s models include music and media personalities such as RnB icon D Wood of Danity Kane, Hip Hop artist Jack Davey of J*Davey, UK’s Breakthrough musician Estelle, Kid Sister, Luscious Liz (DJ and Co-host of LA Radio Power 106), Dariana “The Tigress” Casado (Golden Gloves Champ), Joslyn Rose Lyons and Digable Planets.
The label’s garments were also featured in the following media and press authorities: Foam Magazine, Vibe Magazine (the Olympic Athletes special issue), Nylon Magazine, BPM Magazine, Seventeen Magazine, Xpoz Magazine, XXL Magazine, Color 6.1 (Fashion Press), Trashbagaesthetics.com and Urb.com.
True to its commitment of being “underground inventive, over ground effective”, Luxirie by LRG has sponsored and funded a number of “underground” events, such as the Launch of Tupperwareunit.com (together with Etnies Plus and Freshjive), Sneaker Wars, DJ Johnson and Jonson, Fool’s gold tour (featuring DJ-A Trak, Sinden, Sammy Bananas, Jokers of the Scene, and Nacho Lovers.) Luxirie by LRG also sponsored the after party of Akon, Sean Paul, Wyclef and Kardinal Offishall.
Exquisite Luxirie by LRG pieces can be bought worldwide, in Canada (Time Bomb Trading Inc.), and Japan (Calquinto Co. Ltd.). Also online retailers like Drjays.com, Karmaloop.com, and Zumiez.com are available for sale.
Luxirie by LRG
Luxirie Clothing is one of the top of the list when it comes to originality on urban wear. Finding stylish and trendy clothes which are especially designed for hip hop market can be difficult and expensive. This is the reason why Luxirie Clothing has become a favorite among the youth market because of affordable clothing for an urban or youthful vibe of clothing.
Luxirie for Today’s Woman
LRG or “Lifted Research Group” was created in 1999 by a hip hop musician and skateboarder. These are Robert Wright and Jonas Bevacqua. The concept in their designs includes skateboard, music and hip hop. LRG was famous for giving men with quality t-shirts, knit polo shorts and stylish denim. It was in 2005 when LRG decided to enter the women clothing line. This clothing line designed for women is known as “Luxirie by LRG.”
Their women’s collection has the same edge that the brand is known for. Expect amazing designs and stunning details in their wide array of products for women.
Get Glammed Up Now
Luxirie by LRG is targeted to women aged 18 to 30 years old. It is well known for their stylish tops, trendy jeans and comfortable outerwear for women of all sizes and shapes. There are also many dresses to choose from. If your personality is to be the center of attention, you should try the “Roots of Love” knit top.
True to its name, with love, it has a comfortable and soft stretch fit which perfectly hugs the body. For women who are conservative but still want to be trendy, there are preppy tops you can choose from such as the “Luxirie Giraffe Short Sleeve Collared Polo.” This top is a wardrobe staple as it can be paired with any bottom that you like. You can pair it with your fitting jeans or your cute mini skirt.
Another reason why Luxirie Clothing has grown tremendously popular is because there are many celebrities that already rock the red carpet wearing clothes from LRG. These celebrities also wear LRG clothes when they are having fun in a club or concert hall.
With Luxirie by LRG, you are sure to have fashion forward wardrobes. Being an innovator in urban wear fashion, this brand will make you surely catch other people’s attention with your trendy outfits. Furthermore, Luxirie Clothing will keep you look stylishly feminine and always on top in the fashion world.