Sean John, the world’s fastest growing line of sportswear for men and now for women, and G-III Apparel Group Ltd announced the signing of a license agreement for G-III to manufacture and distribute the Sean John Women’s sportswear collection. This young, contemporary line will mirror the Sean John men’s collection in distribution and price point.
The Sean John Women’s collection is expected to debut at retail for the spring 2007 season and to range in price from $28 to $495. It is expected to be available in the Sean John’s New York flagship store, select specialty stores, and department stores across the United States and in international markets.
Sean “Diddy” Combs told URB1.COM, “The Sean John women’s collection will revolutionize fashion like the men’s line did when we launched seven years ago. With this women’s collection, I plan to bring beautiful, sexy designs to ladies around the world. I can’t wait to share my fashion point of view with this important women’s market.”
Morris Goldfarb, CEO of G-III Apparel Group, told URB1.COM, “The Sean John brand is among the strongest in the apparel industry. For the past five years, Sean John men’s outerwear has been one of our most successful businesses. We are thrilled to deepen our relationship with Sean John through this new women’s initiative. We believe this program is a great opportunity to bring value to consumers, retailers, and to our shareholders.”
Sean John, a privately held company, was created by music icon and producer Sean “Diddy” Combs and made its fashion debut with a men’s sportswear collection for the spring 1999 season.
G-III Apparel Group Ltd is a leading manufacturer and distributor of outerwear and sportswear under licensed labels, its own labels and private labels.
Sean John cologne “unforgiveable” has also been a heavy favorite of retailers since it’s release. Successfully selling in stores accross the United States, URB1.COM’s product reviewers gave the fragrance 2 thumbs up. Users of the URB1.COM fashion forums also agreed with the review labeling it one of the best smelling products they’ve used or smelled.
Urban & Hip Hop fashions focused publications URB1.COM (online) and URB1 Magazine (printed magazine) hope to obtain an inside look at the Sean John Women’s line. If successful acquired, the Sean collection preview will be made available in the magazine first and later on URB1.COM’s internationally inovlved fashion forums.