Rocawear quilted nylon jacket
SoJones Essentials: Quilted Jackets

Quilted jackets have always been a style staple for the cold months. Now, that we have been feeling the chill in the air, it’s time to whip out the quilted outerwear from our closets. These jackets are perfect for the bipolar weather that we have been experiencing for quite a while because they offer lightweight Read More

Super Star Trimmed Varsity Jacket
Wear Your Stars in this Icy Weather

In this season of blustery weather when the skies look pissed all the time, staying stylish while trying to keep warm can be a bit tough. You can wear the holiday sweater your grandma gave you last Christmas over a thin long-sleeved shirt and pair it with a flat skully to cover your head. However, Read More

Rocawear Needs Models

Have you ever thought about giving modeling a shot? If not, how about getting your big break from one of the hottest brands on the streets? Rocawear is looking for both female and male models to be featured in their upcoming Fall 2013 Collection. If you’re interested, here are the deets… Rocawear is looking for Read More

Don’t Lose This: Rocawear ‘Run the Map’ Shirt

In case you didn’t notice, it’s getting a little hot outside. Which means, it’s time to get your closet full of cool gear for the summer. And, it’s also time to get out and travel. Luckily, there’s a Rocawear product that’s definitely cool and encourages some traveling. The Run the Map SS button-down is 100% Read More

The 8 Most Successful Fashion Brands Owned or Started by Hip-Hop Stars

Even those who aren’t in the Hip-Hop community are aware that fashion and Hip Hop go hand in hand. Besides the music itself, fashion is probably the most important element of Hip Hop. Which is why we’ve seen our favorite artists sport their favorite designers or brands in lyrics, videos and up on-stage. And, it’s Read More

Wanna Rock Some Roc A Million Sneakers?

Looking for a fresh pair of kicks to liven up your wardrobe? Why not check out the Roc A Million sneakers from Rocawear? The latest Roc A Million sneakers are still the classic-looking hi-tops, but in a blue /grey colorway with a clean vulcanized sole. The sneakers are made from a combination of patent leather and Read More

Jay-Z Named as One of Time Magazine’s 100 Most Influential

Last Thursday, Time unveiled their “Most Influential People in the World” issue, which included seven different covers of this year’s personalities. Of course, one of these seven covers featured Jay-Z. No one should be surprised that Hova was named one of Time’s 100 “Most Influential in the World”. Besides being a Grammy-winning artist and producer, Read More

Fashion Timeline: The Evolving Style of Male Rappers

Just like the music itself, the fashion of male rappers has changed since the early days of Hip Hop. This evolving style is more than just making a statement, it’s become a cultural event that’s big business. The Late 70s and Early 80s As Hip Hop began in the late 1970s, sportswear and fashion brands Read More

Rocawear Launches Jimi Hendrix Capsule Collection

Jay-Z’s fashion line, Rocawear, teamed up with Jimi Hendrix estate to release a capsule collection that pays tribute to the world’s greatest guitarist. In honor of the late rock legend’s 70th birth anniversary, Rocawear launched a Jimi Hendrix-inspired line that embodies Hendrix’s colorful image and fashion sense. The collection includes jean jackets, t-shirts, and crew-necks, Read More

Rocawear Premium Label Added To Rocawear Clothing Site

Jay-Z is a busy man these days and his fashion is as diverse as his touring schedule. Each show the Rap Icon who considers himself a Rock Star, steps out in something new that usually comes from the Rocawear clothing brand he once owned or Artful Dodger, a brand he acquired for $15 Million (USD). Read More