Kanye West1
Kanye West at the New York Fashion Week

The New York Fashion week proceeds as decoratively as planned. The US top designers are having a field day on the runway, along with their fabulous models. Rapper Kanye West is included in the flurry of activities. His Yeezy Season 4 collection was unveiled at the event, and it was sported by his rather controversial Read More

Cuddle up close and read your favorite article on #sojones #kanyewest
Mess with Kanye West’ son Saint and you got a problem!

We at SoJones have been putting in that overtime work to make sure that Moka Blast and that upcoming Trey Songz show is bigger than life. Of course that will be the case, but in the meantime we have mainstream hip hop issues from the G.O.O.D music camp to keep you up with as well. Read More

Kanye let out his real beast inside.
SoJones sound off: New Kanye West

It just got real in the studio. We apologize for the inconvenience of not posting yesterday, but we had to let these slow pokes go as we get to the real cheese with the fly guy commitee LLC and this great blog. We appreciate the Leo’s of the zodiac for helping us understand what a Read More

Libra and Gemini make it hot for #Balmain
H&M X Balmain: How long did you stand in line?

Ever since mega celebrities Kanye West and Kim Kardashian West linked up and started wearing the high end fashion house clothing Balmain, everyone has wanted to get their hands of anything with the name on it. This article will also feature a classic poem from Jack Williams, the Mob boss of death in the peninsula. Read More

Is Kanye convincing you to buy his new clothing line? #sojonesasks
Inside Kanye West’s New York Fashion Week show

We always knew that Kanye West would eventually see his dream come true about fashion. But did we think it would be with Adidas? As the sports powerhouse that it is, linking up with a music titan like Kanye Would make sense since the shoes were an instant success. Let’s go into detail about some Read More

Our hero is in deep devotion to innovation. Shout out to Elon Musk!
Kanye Speaks with Paper Magazine

If you want some good insight, we got that here with Kanye and his vision for what can be achieved with vision and better artwork fused with fashion. Since we have Stevie Boi that propelled Kanye to the fashion world along with Givenchy, you now have Time magazine and other publications recognizing that Kanye is Read More

chris rock and kanye west
Chris Rock goes in on Kanye West

When you have funnyman Chris Rock telling you who his top 5 is, you listen up. That’s why SoJones wants to get to the heart of why you shouldn’t be so appalled that Rock believes ‘My Beautiful Twisted Dark Fantasy‘, is #1 in his book. We would have to agree- when you have producers wearing Read More

kanye west
Adidas Yeezy 3: Kanye West Reveals Release

Kanye West said his new sneakers collection is going to be released by Adidas. And he further revealed that the Adidas Yeezy will be launched this November. His previous sneaker collaboration was with Nike. Apparently, that ain’t no more. He announced all of these at his concert in Perth on September 6, 2014. What was not revealed, however, Read More

A.P.C. Kanye Fall/Winter 2014 Ribbed Beanie
A.P.C. Kanye Fall/Winter 2014 Ribbed Beanie

Kanye West and A.P.C.’s latest collaborative collection does not end with clothing. On top of the fresh pieces that the two creative luminaries are giving us for their latest offering, it turns out that they have more pieces to add to their collection. Kanye West and A.P.C. present the ribbed beanie as part of their Read More

The Nike Air Yeezy 2 “Red October”
The Nike Air Yeezy 2 “Red October” Sold in 11 Minutes

The recent release of the Nike Air Yeezy 2 “Red October” was completely unexpected with the number of release announcements and cancellations by several retailers that have confused sneakerheads for months. Yet finally, Nike has unleashed Kanye West’s last sneaker for the Swoosh brand on its website. The vivid red sneaker retails for $245, but Read More

Adidas Officially Welcomes Kanye West to its Team
adidas Officially Welcomes Kanye West to its Team

adidas has finally confirmed that Kanye West will officially be part of its family in the coming year. In a statement made by the Three Stripes brand yesterday (December 3) as per MTV, they have welcomed the Yeezus MC on their team and considered the hip hop star as an influential cultural icon of this Read More

Kanye West releases Select Yeezus Tour Merchandise

Kanye West has begun his New York City stop on the Yeezus tour and there has been nothing but praise for his theatric shows. Out of love for his fans and a high demand, Kanye has decided to release some of his tour merchandise online too make it more accessible to the masses. You can’t Read More

Kanye West
Is Kanye West Leaving Nike For Adidas?

For the last couple of weeks there have been rumors floating around that Kanye West would be leaving Nike for adidas. It turns out those rumors have become reality. During his show at the Barclays Center last night (Nov. 20), Yeezy went on a rant about Nike, which explains why the Yeezy 2 “Red Octobers” Read More

Modern Art X Modern Pop Stars

When asked about working with artist Jeff Koons Lady Gaga responded, “We could belong together.” Not a surprising comment from an artist who desperately wants to be viewed as an “artist.” With Gaga’s new album ARTPOP she thrust the parallels of pop culture and art in our faces – falling incredibly short in the process. However Read More

Kanye West
25 Things You Didn’t Know About Kanye West

Is there a more captivating figure in pop culture right now than Kanye West? Whatever Yeezy does, he makes waves. It’s been that way for years, but as we wind down 2013, there’s no denying that Kanye has had an explosive year. He dropped Yeezus, released a pricey collaboration with the French ready-to-wear brand A.P.C., Read More

Not Just For Trick and Treating: A Look Back at Kanye Wearing Masks

Did you really think that Kanye’s first tour in five years wasn’t going to be insane? The tour kicked off in Seattle on October 19 and featured everything from a giant mountain, Jesus and Confederate Flag themed merch. Yeah. Everyone was talking about the first night of the Yeezus Tour. Then he postponed the second Read More

Kanye West Goes Kanye West In Las Vegas

When Kanye does anything it’s going to be big news. Luckily for him, and all the paparazzi in the Las Vegas area, this news isn’t about him threatening or harming any photographers but rather going on a “Kanye rant.” In the two videos below Kanye touches on everything that frustrates him. It bothers him that Read More

Myleka – Candy Ft. Kanye West (Unreleased)

Nothing better to kick off the week than some unreleased Kanye West! S/o to FSD for the plug.

Pusha T – My Name Is My Name (Album Artwork)

Created by his creative company DONDA, Kanye West unveils Pusha T‘s My Name Is My Name double album covers. Most likely one will serve as the original version and the other the deluxe edition. I guess the world will find out specifically the purpose of the alternative black and white covers on October 8th when Read More

Kanye West Set To Release Bound 2 As Second Single From Yeezus

In what will be perceived as an effort to savage his dwindling hard-core hip-hop fan base Kanye West‘s decides to release the soul sample weaved, Charlie Wilson assisted, underground Ye remnant record “Bound 2” (Alternate Artwork By seinakell) as his second single from Yeezus. Listen to the single below and leave a comment as you ponder Read More

Kayne Covers WeSC’s Superlative Conspiracy Magazine

After Kanye West and Kim Kardashian posed together for a cover, it’s nice to see Kanye making a rare cover appearance on his own. Yeezy posed up for Andreas Kock in Milan here on the cover of WeSC‘s Superlative Conspiracy magazine. This will be issue #8 and you can find it on new stands everywhere. Also in the Read More

A.P.C. 2013 Fall/Winter Campaign

A.P.C. has been getting a lot of attention lately, partially due to their recent collaboration with none other than fashion gawd himself, Kanye West. Stephen Colbert comments aside, the collaboration was for the most part, dope. Following that collection, we get a glimpse at what’s next for A.P.C. The Parisian brand shows off their Fall Read More

Is There a Kanye x PacSun Collaboration on the Horizon?

PacSun, Pacific Sunwear if you’re not a cool kid, has been known to stock interesting brands – like the recent and exclusive Been Trill x Diamond Supply Co. collaboration – but we didn’t know that they were also working with such in-demand designers like Kylie and Kendall Jenner. In case you didn’t know, the youngest Read More

Is Yeezy Already Working on a New Fashion Collection?

Instead of spending time with his new baby, Kanye West has been over in Milan working on a new clothing line. We guess having a sold-out collection with A.P.C. just wasn’t enough. Or maybe it only fueled Yeezy’s ego to design more overpriced clothing. Word is that West has been working with his friend, Nicola Read More

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