Orlebar Brown Present Swimwear & Accessories for Spring 2015
Orlebar Brown Present Swimwear & Accessories for Spring 2015

You will never be ready to hit the beach these days until you get your hands on the new swimwear and accessories pieces from Orlebar Brown’s new collection for Spring 2015. The new collection takes inspiration from the depths of the sea and is aptly titled “Underwater.” Beach scenes and coral reefs photo prints are Read More

Cutler and Gross Spring/Summer 2014 “English Garden Party” Eyewear
Cutler and Gross Spring/Summer 2014 “English Garden Party” Eyewear

  Cutler and Gross takes some inspiration from the garden parties of our English friends for its new eyewear collection for Spring/Summer 2014. If you are into eyewear frames that have a classic shape, you should better check out what Cutler and Gross is offering this season. The new men’s frames are available in classic-style Read More

New G-Star RAW Fall/Winter 2014 “RAW for the Oceans” Collection
Pharrell Williams Curates the New G-Star RAW Fall/Winter 2014 “RAW for the Oceans” Collection

Pharrell Williams shared his design skills again with this new collection from G-Star. For the new offering titled “Raw for the Oceans,” Pharrell curated pieces for G-Star’s Raw Fall/Winter 2014 collection. The pieces are a dark-colored ensemble of pants, sweats, hoodies,, bomber jackets, jeans, and tees. In partnership with Parley for the Oceans, Bionic Yarn, Read More

PUMA World Cup Tricks Collection Cleats
PUMA World Cup Tricks Collection Cleats

If you are invested in this year’s FIFA World Cup like us here at SoJones, you should definitely take a serious look at this fierce collection of cleats from PUMA. For sure you have seen them on the field worn by players like Yaya Toure and others more. PUMA had already crafted classic football cleats Read More

Rocksmith Summer 2014 Lookbook
Rocksmith Summer 2014 Monochromatic Lookbook

After a long wait, Rocksmith is finally giving us a good look on their new lookbook for Summer 2014. The new lookbook takes on a monochromatic feel as the images are rendered creatively in black and white. The fashion lookbook from the brand features fresh pieces from their summer offering. These apparel pieces include mesh Read More

2014 NBA Legends Collection by Stance
2014 NBA Legends Collection by Stance

If you are a basketball fan and you are planning to add more items to your NBA collection, better take a good look at these gorgeous socks by Stance. Paying homage to the iconic legends of the court, the 2014 NBA Legends Collection by Stance honors NBA icons such as Clyde Drexler, Rik Smiths, and Read More

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Marc Newson x G-Star RAW “10th Anniversary” Reversible Tour Jacket

To celebrate their 10 years of collaborating together, G-Star Raw and known industrial designer Marc Newson are offering their fans The G-Star RAW by Marc Newson Fall/Winter 2014 “10th Anniversary,” which will be released this coming October. To give us fans a preview of their new offering, the two creative minds launched their reversible tour Read More

Carhartt WIP Summer 2014 “Camo Stain” Collection
Carhartt WIP Summer 2014 “Camo Stain” Collection

We seriously do not think that the camo fever will ever stop soon. In fact, Carhartt WIP just released its new collection of camo apparel and accessories for Summer 2014. The new Carhartt WIP Summer 2014 “Camo Stain” Collection takes inspiration from Germany’s “Flecktarn” camouflage. For this new offering, the “Camo Stain” print was used Read More

Paul Smith Printed Swimwear 2014
Paul Smith Printed Swimwear 2014

If there is one thing that makes us excited for the summer season, it is the beach. Good thing that Paul Smith has also decided to launch its Printed Swimwear line early to make us all look good in our beach-ready bodies. The new collection features swimwear pieces with prints that take inspiration from sea Read More

Meet Monokel Eyewear
Meet Monokel Eyewear

Robert Sandgren and Fredrik Sävenberg teamed-up for a new brand designed to merge modern eyewear styles with Scandinavian simplicity. The two creative luminaries who were initially known for their work in the snowboard and skateboard scene have joined forces to create Monokel, a new eyewear brand. For their first offering, Monokel is launching its first Read More

Saint Rita Parlor Summer 2014 Eyewear
Saint Rita Parlor Summer 2014 Eyewear

This summer a new brand is set to give the eyewear experience a fresh take. Saint Rita Parlor is a brand owned by Neil Bardon, and it is bent on giving fashion-savvy consumers new eyewear pieces to add to their collection. The eyewear pieces feature acetate frames that are hand-made in Los Angeles. Taking a Read More

QC // WC Leather Bomber Jacket
QC // WC Leather Bomber Jacket

I had never heard of QC // WC until I saw their leather bomber jacket. The acronym stands for Quietly Confident Wildly Courageous, by the way. This is not exactly the recommended wear for summer, but we cannot help but feature this smashing jacket on SoJones. The Brooklyn-based brand had this luxury wear hand-made in Read More

Publish Brand Summer 2014 “Lost In Paradise” Collection
Publish Brand Summer 2014 “Lost In Paradise” Collection

If you are looking to upgrade your wardrobe this summer, but you have grown tired of the brands that you have been wearing, it is definitely the time to check the sleek pieces from Publish Brand. For Summer 2014, this streetwear brand is launching its new collection, smartly named Lost in Paradise, just before the Read More

Billionaire Boys Club x Creme Limited Edition T-Shirt
Billionaire Boys Club x Creme Limited Edition T-Shirt

Pharrell’s Billionaire Boys Club has recently hooked up with the Crème boutique by Pusta T for a limited edition collaborative shirt. The commemorative shirt is in celebration of Pharell’s performance at the Shagggfest and Billonaire Boys Club’s first anniversary. The shirt is available in white and black and features BBC’s signature astronaut graphic. A Virginia Read More

Stussy x Vans Vault Sk8-Hi LX “Black 8-Ball”
Stussy x Vans Vault Sk8-Hi LX “Black 8-Ball”

Vans’s recent collaboration with Stussy excites sneakerheads and skaters alike because they know that the output would be gorgeous. And they are right. The Stussy x Vans Vault Sk8-Hi LX “Black 8-Ball” is the new collaborative sneaker by the two brands and it features a high-top design and a black canvas upper. What makes this Read More

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RFW Spring/Summer 2014 Sneakers

If you are tired of wearing American- or European-made sneakers, perhaps it’s high time that you turn your heads to our Asian friends. For Spring Summer 2014, Tokyo-based label RFW is giving us a preview of what they have in store for the stylish seasons. The brand’s new sneaker collection features their famous canvas tennis Read More

Simple People and Kapok Screen Printed Icons Shirts
Simple People and Kapok Screen Printed Icons Shirts

Apparel retailer Kapok teamed up recently with graphic designer Rex Koo, also known as Simple People for a series of collaborative graphic shirts. The small capsule collection from the two creatives features geometric shapes and minimalist tones to represent respected real and fictional icons from different fields. These pop icons include Andy Warhol, Vito Corleone, Read More

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Études & Retrosuperfuture Release New Eyewear Collection

This Spring/Summer 2014, Études & Retrosuperfuture collaborate once more for an amazing collection of sunglasses. The two brands team up to give us their take on summer eyewear with the “World Talk” collection. For this new offering the two brands three styles of eyewear with frames in different designs–metallic blue stainless steel, Color marble effect, Read More

Indcsn Summer 2014 Oxford Shirts
Indcsn Summer 2014 Oxford Shirts

UK-based brand Indcsn recently launched a summer-friendly collection of short-sleeved Oxford shirts that is suitable for any guy who wants to stay looking fresh and crisp despite the scorching heat. The pieces are all crafted in Europe and features laser-engraved buttons to give the shirts a refined detailing. The Indcsn Summer 2014 Oxford Shirts come Read More

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Cydwoq Vegetable-Tanned Leather Sandals

This summer, Cydwoq has recently launched a capsule collection of hand-made sandals that will give you more reasons to break your savings account. Cydwoq aims to modify the look of sandals with their new offering of footwear with a rough look and unfinished feel. What’s more interesting about this collection is that the sandals are Read More

PUMA Disc Blaze – Tropical Green – Yellow – French Blue
PUMA Disc Blaze – Tropical Green – Yellow – French Blue

Summer is really a great time to be a sneakerhead. This season PUMA is providing us more reasons to spend our money with the number of amazing releases they have in store for sneakerheads. One prime sneaker release is the PUMA Disc Blaze – Tropical Green – Yellow – French Blue—another Disc Blaze experiment this Read More

adidas Originals Stan Smith Hand-Painted by Pharrell
adidas Originals Stan Smith X Pharrell

Our homies here at SoJones are really get pumped-up each time Pharrell collaborates with a renowned brand because we have an intuition that the project will be amazing.  Once again, Pharrell Williams proves to us all that he is an all-around artist, and his brilliance does not only translate to music. In his new collaboration Read More

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Nike Women’s Free OG Breeze – Bright Grape – Laser Crimson

Nike Free is definitely changing the way we look at sneakers this year with the recent launch of the latest iteration of the Nike Women’s Free OG Breeze. With this new offering, Nike Free is giving our lady sneakerhead friends a chance to wear a sneaker that channels Bill Bowerman’s concept of barely-there footwear. The Read More

Garrett Leight x Brother’s Marshall Machado Sunglasses
Garrett Leight x Brother’s Marshall Machado Sunglasses

For summer 2014, Garrett Leight teamed up with Brother’s Marshall to give us a new iteration of GL’s Machado sunglasses. Taking inspiration from the legendary surfers of the 1980s, Garrett Leight and surf brand Brother’s Marshall designed the sunglasses to make them a must-have eyewear this summer. The design aesthetic features a with a slight Read More