#halsey is a breathe of fresh air for music.
The SoJones focus: Halsey

We got legends already like Moka Blast and Stevie Boi tearing up the charts, but we have been noticing like girls like Halsey are prettier than ever. We know that she will be something really big, and already she is leaving a mark on people like no other. Her interview with pop justice was on Read More

Jared Leto
Oscar’s Red Carpet Fashion with a Hint of Street Wear Swag

The 88th Academy Award was just held this February and boy, was it parading with celebrity swag and high end fashion. But of course, what is a big event without the rebellious fashionistas who always love to wear something with hint of street wear. From the Oscar’s red carpet, here are some of the celebs Read More

Demi Lovato Grammys 2016
Urban Streetwear Goes to the 2016 Grammys

The red carpet is not exclusive to long gowns and sequined dresses anymore, a few bold and fashionable celebs can get away wearing streetwear and looking as equally awesome as someone wearing a Versace ensemble. Let’s take a look at the recent 58th Grammy awards and spot the great ambassadors of streetwear this 2016. Pharell Read More

Akoo by T.I.
Celebrities That Created Urban Streetwear Lines

As if being famous and rich is not enough, here are celebrities who wanted to go creative and make their mark in the fashion world by creating the most gorgeous and sophisticated streetwear line. Some of them flopped and some of them made it big, here is a quick list! Avril Lavigne – Abbey Dawn Read More

winter coat 161115
Must-Have Jackets for the Colder Days

Gone were the days when the winter would force you into wearing unflattering sweaters. This season, update your wardrobe add more style and glam into your winter collection. Check out Andrew Marc’s stunning collection of jackets especially made for men and women. Andrew Marc is today’s leading designer of leather, fur, down, and wool outerwear. Read More

Best Urban Fashion Looks from Around the World

Touring the world clad in a jaw-dropping outfit makes the experience more exciting. Some of the latest urban fashion looks from around the globe were compiled here to give readers a good glimpse of what’s hot and what’s not in other highly fashionable cities. Check them out. 1. Russia Jackets, sweat shirts, trench coats, and Read More

Nike 2015 Tech Fleece Aeroloft Collection
Fleece Jacket from the Nike’s 2015 Tech Fleece Aeroloft Collection

Brave the winters with the all-new, cozy, and warm jacket collection from Nike. This fresh release, which is tagged as the Nike 2015 Tech Fleece Aeroloft Collection, comes in a lightweight, plush foam-infused fabric that insulates the body as it moves. The premium jacket comes in both men and women sizes and is fashionably designed Read More

We got that crazy stuff for you at #sojones
Miley Cyrus breaks the internet for fashion

When you have the real celebs in Hollywood doing all they can to stay relevant, you can bet that SoJones has the perfect person for all that fashion drama.Today we will observe Miley Cyrus and how she got Nicki Minaj and Taylor Swift to get all that bad blood going on. Plus we got Poet Read More

Alexander Wang Says, “Do Something!”

Possibly driven by the stance to assume social responsibility, Alexander Wang gathered all his friends in the fashion industry and created a very special campaign in a form of a fashion collection that doesn’t just flatter, but also initiate a strong call to action. Alexander Wang created street fashion clothes – worn by the likes Read More

We put on for the city of EPA. #MOB
Ape City presents: Fashion Fridays with Good Trouble Clothing

From Bobby D’s in Redwood City to now, Ape City keeps the mixtapes coming and the shows bringing you that excitement you need. Along with Go Fetti and the Power Loop gang, we have somewhere to hustle after scarfing down that pastrami sandwich and cleaning up nice. Now we got good trouble clothing that is Read More

She fleek with the swag.
The SoJones focus: Royal Sunday

We at SoJones already know that Xenia Tchoumitcheva is doing big things over in Europe, with her new concept on what a designer brand should be- designing your own clothes from a website. It’s been a lot of fancy brunches for the Queen Xenia as she has soccer stars wearing her clothes on the red carpet. The Read More

Hood politics. #sojonesoakboys
The SoJones focus: Oak Boys clothing

Now that SoJones has the clothing/fashion game covered, we want to bring attention to a clothing brand we saw on the Kron 4 news. Oak Boys clothing line is based out of Oakland, CA and takes pride in setting people up with some fly gear. It’s more than just a vision now: it’s a reality Read More

Maria Sharapova
NikeCourt x Colette for Maria Sharapova

Tennis superstar and defending champion Maria Sharapova is slated to return to Paris. NikeLab is going to celebrate her return with two pairs of NikeCourt footwear. Collaborating with Parisian boutique Colette, the NikeCourt Zoom Vapor 9 Tour x Collete and the NikeCourt Tennis Classic x Collete were born. The NikeCourt Zoom Vapor 9 Tour comes Read More

Nike Tech Pack Hyperfuse Vest
Nike Tech Pack 2015 Collection

Athletes are faced with different challenges every day and Nike does its best to help them keep up. The newest Nike Tech Pack 2015 collection eases athletes through the cool mornings, hot afternoons, and chilly evenings. All of the new items in this new collection boast of breathability. The Tech Hyperfuse Windrunner for men and Read More

New York Street Style

Visiting New York real soon and you are wondering about what the people out there commonly wear on the streets? Well, worry no more. Here are some good clothing suggestions that you may try. These are the current and the hottest New York street styles this year. Light Flight Jacket Yes, you may wear a Read More

Summer 2015 Nike FC Collection
Summer 2015 Nike F.C. Collection

Summer 2015 is greeted by the newest collection from the Nike F.C. collection. The three products included in the collection are a jacket, windbreaker, and a shirt. The Nike F.C. N98 jacket that is constructed in poly knit fabric for warmth and all-day comfort. The design comes in animal print and a sports style twist. Read More

faux fur coat
London Street Style Suggestions

Gearing up yourself for an ultimate fashion adventure? Well, you better be familiar with what’s hot at not on the streets of London first before taking on the plunge. If in case you are simply looking for your own fashion inspiration, here are some London street style suggestions you may always try. The A-Line Skirts Read More

Light Up Shoes
Light Up Shoes are Back!

Do you remember those times when the persons who wear shoes that light up were considered big celebrities among their group? Well, you can forget about the reminiscing part and start joining this very trend that’s coming right back. Yes, you’re reading it right, light up shoes are really back. From regular street wear-clad johns Read More

The USA Street Style of 2015

The US is among the most fashionable places in the world, perhaps the best in the entire US. There’s no doubt that the Madison Square is America’s concrete runway. So if you happen to strut on the streets of America or if you simply want to know what fashion trends are popular there right now, Read More

European Street Style in 2015

Paris, London, and Milan – these are the three major European cities where the most fashionable individuals live and breathe. Out in Europe, it is almost impossible to see individuals who aren’t dressed very well while walking the streets. This 2015, the hottest European street styles suggest an even more fashionable ensemble. Here are some Read More

NikeLab KOBE x Elite Low HTM

For all KOBE shoes fan out there, the long wait is over. Here’s the all new item to add to the collection and it may just be the most dazzling one yet. The new sneaker is the result of the collaboration between Nike and HTM. As HTM explores new brave concepts in design, Nike is Read More

Nike Air Rift
Nike Air Rift Re-launched for the Summer

The year 1996 saw the first release of the Nike Air Rift. This footwear, which is more of a sneaker / sandal hybrid, promotes natural foot motion. It comes with a split-toe design and a stretched fit. It was not heavily marketed in 1996, as it comes in a slightly odd package. Now, it is Read More

Duke Championship
Duke University’s Limited Edition Apparel from Nike

In celebration to the team’s fifth national championship title, Nike created an inspiring collection of limited-edition apparel especially for Duke University. The university’s recent victory allowed them entry into the elite group of college basketball teams. The Blue Devils, which is coached by Mike Krzyzewski, exhibited a highly accomplished performance in the entire length of Read More

Nike Lunar Control
Limited Edition Nike Lunar Control 3 LE

No less than Rory McIlory is slated to wear a pair of the limited edition Nike Lunar Control 3 LE. And he is saving the shoe for the final rounds. The rare collection comes with a white-to-black gradient shading on the upper material. The Swoosh logo, on the other hand, is offered in a chrome Read More

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