Arcus1
The Perfect Backpacks to Go with your Street Clothes

Bags are a part of every fashion ensemble. For urban fashion followers like you and me, nothing beats a carry-all stash that can contain just about everything you need. If you’re thinking backpacks, then the list below gives good options of which ones are perfect choices for your street wear. 1. Nike SB RPM Backpack Read More

Azealia Banks isn't too bright.
Azealia Banks Vs. Sarah Palin

We know you guys love a good twitter beef every now and then, just like Mary loves to catch East Palo Alto’s Don Juan stealing another bicycle off of the porch of Go Fetti’s home. According to palo alto daily: Azealia Banks posted an apology letter to Sarah Palin after the former Alaska governor threatened Read More

Join the movement and get more for your buck.
Stella and Dot moves to Brisbane

We know you SoJones lovers in the Bay area love to get exclusive news about big fashion companies and their goal for expansion: this time we are covering Stella and Dot- the exclusive fashion accessory shop for any lady out there who gets dolled up for a night on the town. According to San Mateo Read More

#halsey is a breathe of fresh air for music.
The SoJones focus: Halsey

We got legends already like Moka Blast and Stevie Boi tearing up the charts, but we have been noticing like girls like Halsey are prettier than ever. We know that she will be something really big, and already she is leaving a mark on people like no other. Her interview with pop justice was on Read More

Bling
10 Hip Hop Fashion Accessories You Must Have

Are you raring to be a gangsta? Or maybe you’re an avid follower of hip hop fashion brands? However you classify yourself to be, we only have one suggestion to make: Better not forget about some of the most important and hottest fashion accessories. Some of them you can never do without, as your outfit Read More

Kim Kardashian
Most Expensive Celebrity Jackets

There are just two things true about a celebrity’s fashionable urban wear. First, they’re made by a famous designer. And second, they’re outrageously expensive. Can you imagine the prices of an otherwise normal-looking jacket worn by a popular celebrity? Read on as we feature a rundown of the most expensive celebrity jackets: 1. Michael Jackson’s Read More

Nike Hero Bra
Nike Pro Hero Bra: The Nike Bra to Unleash Woman Power

Nike recently released the newest addition to its Nike Pro Bra Collection. Called as the Hero Bra, it boasts of U-back design and high support. This Nike bra comes in 20 sizes, which means one will definitely fit your frame. Tagged as the newest item in the high support silhouette collection, this bra was a Read More

Kate Middleton Hat
Celebrity Hats and How They Are Worn

Some celebrities use hats to turn incognito and hide from the glaring bulbs of the paparazzi. Others simply wear them in the name of fashion. Regardless their purpose, here are a handful of celebrities who are caught wearing hats. You decide why they look so adorable or otherwise. 10. Miranda Kerr’s Fedora Hat Whenever Miranda Read More

A.P.C. Kanye Fall/Winter 2014 Ribbed Beanie
A.P.C. Kanye Fall/Winter 2014 Ribbed Beanie

Kanye West and A.P.C.’s latest collaborative collection does not end with clothing. On top of the fresh pieces that the two creative luminaries are giving us for their latest offering, it turns out that they have more pieces to add to their collection. Kanye West and A.P.C. present the ribbed beanie as part of their Read More

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White Mountaineering Spring/Summer 2015 Collection

White Mountaineering launches its new collection for Spring/Summer 2015. For this collection, the brand came up with a broader and more colorful range of style staples. The pieces from the collections come in different hues from vibrant oranges to darker shades of blue. The White Mountaineering Spring/Summer 2015 collection features color-blocked parkas, American-style shirts, track Read More

Nike Summer 2014 Air Footscape Desert Chukka
Nike Summer 2014 Air Footscape Desert Chukka

We have seen a lot of Nike Air Footscape Desert Chukka iterations in the past, and we’ve all grab a pair or two from the previous collections. This summer, Nike is releasing two new renditions of this silhouette for their Nike Summer 2014 Air Footscape Desert Chukka line. The new capsule collection features sneakers in Read More

Fleming London Carnaby Backpacks
Fleming London Carnaby Backpacks

If you’re tired of your usual backpacks and want to upgrade your carry game, then you should check out these Carnaby backpacks by Fleming London. Only established a year ago, the brand is determined to give fashion connoisseurs an array of leather accessories. This year, Fleming London is presenting us with Carnaby leather backpacks that Read More

Seneca Eyewear’s Debut Collection
Seneca Eyewear’s Debut Collection

For their first collection, Seneca Eyewear proves that they are here to stay as they offer 14 frames of sunglasses. The frames are available in four colors with lenses that come in five different colorways. The new brand from New York offers lenses that are anti-scratch, polycarbonate, and anti-reflective, and they are available in polarized Read More

Warby Parker & Into The Gloss Aviator Sunglasses
Warby Parker & Into The Gloss Aviator Sunglasses

Warby Parker collaborates with beauty website, Into the Gloss, for a limited edition aviator sunglasses designed for both men and women. The aviator frame was produced by Warby Parker after a year of brainstorming for new design concepts. Providing just the perfect size for aviator sunglass frames, Warby Parker designed the frame using ion-plated Japanese titanium Read More

Ace & Tate “The Graduates” Collection
Ace & Tate “The Graduates” Collection

Holland-based brand Ace & Tate eyewear offers a fresh take on sunglasses with their new collection named, “The Graduates.” For the new offering, the brand gets inspiration from the film The Graduate to give their frames a classic look. Ace & Tate gets style and color inspiration from the film to give us sunglasses in Read More

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JAM HOME MADE x Stussy Japan Summer 2014 Capsule Collection

When it comes to accessories, I put my truston Japanese brands. This is why I’m glad that accessories brand JAM HOME MADE teamed up with Stussy Japan to deliver a small capsule collection for Summer 2014. For this new offering, the two brands collaborated on an array of accessories like bracelets, key cases, bucket hats, Read More

Filson Vinyl “Dry Duffle”
Filson Vinyl “Dry Duffle”

If you have gone tired using canvas bags, you should check out this alternative new offering from Filson. The brand ditches canvas temporarily and experimented on vinyl as a material for its bag. Filson’s Dry Duffle is its new polyesterbag that is coated in vinyl. The bag is designed with a more contemporary silhouette in Read More

Luminox Nato Bands
Luminox Nato Bands for Colormark Watches

If you are looking to upgrade your watch game this season, you do not have to buy a completely new watch. If you own Colormark watches, you can ditch your old Luminox rubber strap in exchange for their new NATO watch bands. These colorful NATO bands are 23mm in size and come in a variety Read More

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Andy Warhol X Super “Self-Portrait” Sunglasses

The Andy Warhol Foundation joined forces with RETROSUPERFUTURE, also known as SUPER, to release its debut collection of sunglasses that are infused with avant garde styling. The classic silhouettes, such as Classic, Drew, America, and Ciccio frames come in metallic shades of grey. The frames are then bedecked with Andy Warhol’s photobooth self-portraits giving them Read More

RETROSUPERFUTURE Okinawa Aviator Sunglasses
RETROSUPERFUTURE Okinawa Aviator Sunglasses

It would definitely be a sin not to wear these Okinawa aviator sunglasses by RETROSUPERFUTURE. The eyewear pieces are part of the new products being launch by the Milan-based brand. The new sunglasses feature a sizable frame with very large ZEISS lenses. The gold metal frame is punctuated by a tortoise earpiece, giving the look Read More

Montaigne Street x Wood Fellas “Planète Sombre” Eyewear Collection
Montaigne Street x Wood Fellas “Planète Sombre” Eyewear Collection

Wood Fellas and Montaigne Street hooked up to give all of us a new eyewear collection that aims to break style conventions. The collaborative project takes inspiration from the Voyager Golden Records. The new collection features sunglasses with hexagonal silhouettes and come with frames done in wooden finish. Munich-based Wood Fellas crafted the frame from Read More

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Alexander Wang Spring/Summer 2015 Collection

The Paris Fashion Week has shown us a lot of what different brands and fashion houses have in store for us. Take for example, Alexander Wang. The creative luminary has launched his Spring/Summer 2014 collection, and we are sure many of us would want the fresh pieces in our closets. The latest menswear pieces include Read More

Industrial Facility X Nava Bottle Watch
Industrial Facility X Nava Bottle Watch

If you like drinking beer—wait, who doesn’t?—then this watch from Nava will surely suit your style. Industrial Facility, a London-based design firm, joined forces with Italian-based Nava for a collection of watches that are inspired by beer bottles. Just take a look at these timepieces. The watch face takes inspiration from the nodules found on Read More

Billionaire Boys Club Summer 2014 EU Lookbook
Billionaire Boys Club Summer 2014 EU Lookbook

Streetwear brand Billionaire Boys Club gives us a glimpse at their new lookbook for their summer collection. Outerwear, tops, bucket hats, shorts, and polos are featured in the lookbook that has summer spelled all over it. The new lookbook was shot in London and features apparel pieces bedecked with newspaper cutouts, car collages, and other Read More

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