tracksuit1
Sassy Winter Fashion: Tracksuit Pants

  The star of this year’s winter collection is none other than the classic tracksuit pants. You heard it right; it’s making a big comeback. Remember how celebrities made this piece of fashionable clothing popular? (Think Paris Hilton, Jennifer Lopez, Kanye West, Kim Kardashian, and Kylie Jenner.) Adidas has some of the nicest tracksuit pants Read More

Jayz
Hip-Hop Rappers and the Fashion Trends They Started

Hip-hop fashion has come a long way. Pioneered by the most famous rappers of all time, this line of street wear has created such a huge following all throughout the years. Some of these hip-hop rappers, who used to be a supporter of famous brands, now have their very own urban fashion line. Below is Read More

Arcus1
The Perfect Backpacks to Go with your Street Clothes

Bags are a part of every fashion ensemble. For urban fashion followers like you and me, nothing beats a carry-all stash that can contain just about everything you need. If you’re thinking backpacks, then the list below gives good options of which ones are perfect choices for your street wear. 1. Nike SB RPM Backpack Read More

Givenchy Women
Givenchy’s 2017 Resort Wear Urban Fashion Line

One of Paris’ elite designer houses Givenchy has just released a new fashion collection that will appeal to all rugged street-wear lovers. Called the Resort Wear, this 2017 Givenchy urban fashion line caters to both men and women. Men The men who are quite tired of the sleek, all-suited-up look (pieces of which, by the Read More

Very Smart, Very Casual
Featured: Street Fashion Icon Patricia Manfield

When it comes looking good on the street, Patricia Manfield has all the right cards. The trendy yet classic style of this Italian fashion icon jumps with all the aces. She has championed brands like H&M and has been featured in Elle. Check out her three most winning urban fashion look. 1. The Sleek Sporty Read More

Karl Kani
Hip Hop Brand Karl Kani’s Massive Return in 2017

The Karl Kani hip-hop fashion line was very big in the 90’s. This 2017, the company is all set for a major comeback in the streetwear industry. This fashion company was established by Carl Williams, who also acts as the CEO and chief designer.  Born in Brooklyn, New York, he has been designing clothes at Read More

Adidas Yeezy
Top Rapper and Sneakers Collaborations

When you think about rappers, what come next to mind are sneakers. And without a hint of doubt, sneakers seal the effect of a good urban fashion getup. Check out the list below to know if your favorite rapper has collaborated with a sneakers brand at one point in their career. 1. Cam’ron x Reebok Read More

Fashion Footwear Shoe Sneakers Foot Adidas
Fearless Urban Fashion Predictions for 2017

Wondering what’s in and what’s out for 2017? Below is a fashion style guide for the urban street wear lovers. Let these fearless forecasts guide you through the coming year ahead. 1. Go for stripes… If you can’t go for plain, settle with stripes. Those lines in your shirt or pants will go a long Read More

Michelle Obama
Wins and Fails: The Holiday Fashion Look

While the holidays are still around the corner, celebrities are strutting around with their season-inspired getups and fashion statements. While some of them have exhibited good fashion sense, others went overboard looking too creative. Here’s what we have found: 1. Rhianna and her Santa Claus Belt Rhianna is wishing everybody a wonderful Christmas in this Read More

Urban Fashion Him
Holiday Gift Suggestions for the Urban Fashion Lovers

With the holidays fast approaching, these trendy urban fashion clothing suggestions are the perfect gifts to give. We’ve got a cool bunch for him and for her. For Him 1. Graphic Tee This is the basic urban fashion clothing necessity. Choose a design that depicts rap legends like Snoop Dog, Eminem, Tupac, and the like. Read More

Slit Cigarette Jeans
Hot Alternatives to your Old Skinny Jeans

Skinny jeans maybe the hottest street wear of the 20th century. Everybody just seems to wear it anywhere at any time. From Hollywood to the streets, skinny jeans have dominated the fashion scene for quite some type. It is versatile, flatters all body shapes and can even look good on men! But your old pair Read More

Classic Sneakers
Fall Fashion Must-Haves for College Girls

It girls and fashionistas alike love the turn of the season, not only because of the change in weather, but it gives them a valid reason to shop around, do a makeover and completely change their styles, look plus buy brand new fashion pieces. Every change of season means a closet overhaul. This fall brings Read More

Kith
Best streetwear brand in America to Date

Streetwear has come a long way. From the streets of the Bronx, the kick ass urban style has even reached the red carpet. As it evolves as new generation emerges, there is no doubt that there is a large portion of the fashion industry dedicated to the urban lifestyle. There are the old classic brands Read More

Dita Von Teese
Classic Styles and Celebrity Streetwear at the Milan amfAR Gala 2016

Celebrities swarmed around and partied at the Milan amfAR Gala held last September 24 at La Permanente in Milan, Italy. The 8th annual amfAR coincides with the Milan Fashion Week. The foundation is supported by hundreds of designers and top fashion boutiques of Italy and raised millions of dollars for the organization’s charity work, especially Read More

Jaden Smith
Urban Fashion at the 2016 MTV VMAS

Fashion evolves so fast that people, especially celebrities, have found a way to wear street-worthy clothes on the red carpet. Urban fashion has definitely come a long way. See the street fashion sense of the celebrities who attended the 2016 MTV VMAS. These stars have successfully found the link between urban fashion and the glamor Read More

VK sports
VK Sport’s Golf Fashion Essentials

Finally, golf outfits for women need not be boring any longer. Accomplished entrepreneur, an avid golfer, and budding fashion designer Victoria Kopyar has recently launched a fashionable line of golf clothes for women who will make her feel good and look good about herself. Because of the limited fashion choices presented to golfers like herself, Read More

Charlotte Crosby
Charlotte Crosby’s New Fashion Collection Dropped

The reality star, fitness expert, and fashion model Charlotte Crosby is set to release her new Summer to Autumn fashion line. And she is so excited about it. She calls it the Midnight Solace wardrobe, which is perfect for the season transition. Crosby’s new fashion pieces are casual streetwear perfect for a lady’s daily activities. Read More

Such a great photographer he was. #billcunningham
New York Times photographer dead

We know you sophisticated SoJones readers of the New York Times have heard about the death of famed photographer Bill Cunningham. Well, We want to be there to wipe those tears because there are a lot of reasons you will want to commoemorate this death for years to come. According to SF chronicle: Bill Cunningham, Read More

Azealia Banks isn't too bright.
Azealia Banks Vs. Sarah Palin

We know you guys love a good twitter beef every now and then, just like Mary loves to catch East Palo Alto’s Don Juan stealing another bicycle off of the porch of Go Fetti’s home. According to palo alto daily: Azealia Banks posted an apology letter to Sarah Palin after the former Alaska governor threatened Read More

White
Top Street Fashion Styles Seen in Coachella Week 2016

Coachella Week is one of the hottest fashion events of the year. This is where you will know what the cool girls wear (and the rich ones too!). This is basically a gathering of the most fashionable people and celebrities to show off how they translate runway clothes into mainstream, everyday wear. Here are some Read More

JC Penney Plus Size Street Style
JC Penney Plus Size Street Style

Fashion celebrates women of all sizes. To uphold fashion equality, JC Penney, in cooperation with Project Runway, recently launched Boutique+ , a brand that caters to plus size women. Project Runway winner, fashion designer Ashley Nell Tipton, will stand as its brand ambassador and will also help in designing the brand’s collections. Boutique+ caters to Read More

Join the movement and get more for your buck.
Stella and Dot moves to Brisbane

We know you SoJones lovers in the Bay area love to get exclusive news about big fashion companies and their goal for expansion: this time we are covering Stella and Dot- the exclusive fashion accessory shop for any lady out there who gets dolled up for a night on the town. According to San Mateo Read More

You gotta put on to get like #Jtali
The SoJones focus: Jtali

As an emerging emcee out of Las Vegas, Jtali has had lots of opportunities to work with rap greats like Moka Blast. In this interview we learn more about that show with Tyga that had the girls front row rocking the the high octane energy. We do it big at #sojones each day we live Read More

#SharayaJ reps Stevie Boi on the red carpet.
Stevie Boi covers Passport magazine

We all know you want that fashion news from the great Sojones, and we always have that ready for you as Stevie Boi hits another home run as Passport magazine gets intimate with the superstar that has emerged from the fashion shows that he’s been doing in cities like New York: You talk about the Read More

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