dec_24_reebok_signs_apparel_deal_with_ea_sports1 News
Reebok Signs Apparel Deal With EA Sports
December 24, 2004

Sportswear maker Reebok has signed a multi-title agreement with Electronic Arts Inc which will see its merchandise appear in several games, starting with NFL Street 2, before being launched to consumers. Terms of the deal, which gives gamers the chance to preview new sportswear before their contemporaries, were not discussed. Reeboks vice president of integrated Read More

dec_19_baby_phats_kimora_lee_launches_diamond_diva1 News
Baby Phats Kimora Lee Launches Diamond Diva
December 19, 2004

Kimora Lee Simmons has not slowed down for the holiday season. Instead, she has fast forwarded into yet another business venture of her own, Diamond Diva Jewelry. Launched at Bloomingdales on December 2nd (2004), Diamond Diva captivated the attention of all viewers within viewing distance. Rings, pendants, ear rings, necklaces, bracelets, and watches were all Read More

dec_12_nba_announces_best_selling_jerseys1 News
NBA Announces Best Selling Jerseys
December 9, 2004

Shaquille O’neal topped the NBA’s official “Top 25 Most Popular Player Jerseys” list for 2005 according to stats from the NBA store on 5th Avenue in New York City and the NBA.com store. After leaving the LA Lakers last season to become the Miami Heat’s center, it’s definitely certified that the people are 100% behind Read More

dec_03_new_era_announces_fat_joe_and_game_to_release_fitteds1 News
New Era Announces Fat Joe And Game To Release Fitteds
December 3, 2004

New Era, the premier, global headwear designer, developer and manufacturer, announces the extension of its Capture the Flag, limited edition, celebrity designed New Era 59FIFTY headwear series. Launched in 2004 during the 59FIFTY@50 campaign celebrating the fitteds 50th Anniversary Capture the Flag will continue in 2005. Known for its highly anticipated monthly launches of the Read More

nov_27_lil_jon_releases_oakley_zero_sunglasses_and_clothing_line1 News
Lil Jon Releases Oakley Zero Sunglasses And Clothing Line
November 27, 2004

Just when it seemed all rappers are headed down the same path, one artist has dared to step out the normal realm of business activities. Known for his crunk music and down south flavor, Lil Jon from Lil Jon and the Eastside Boys has launched two new products in hiphop fashion. Lil Jon Online told Read More

nov_19_urban_mall_launches_skooln_clothing1 News
Urban Mall Launches Skooln Clothing
November 19, 2004

What happens when fashion designers who know the language of the streets, try to break things down for the general public? That’s when you get “Skooln”, pronounced “schoolin”, a simple yet very expressive clothing line series that conveys the meaning of hiphop life stylist’s everyday slang. The clothing line, which many have overlooked, has already Read More

nov_10_rocafella_10th_anniversary_pro_keds_release1 News
Roc-A-Fella 10th Anniversary PRO-Keds Release
November 10, 2004

NEW YORK, NY November 10, 2004 Its been 10 years since Damon Dash, Kareem Biggs Burke and Jay-Z launched the now infamous Roc-A-Fella Records. The label, along with clothing empire Rocawear, State Property, Team Roc, C Ronson, Dash Films, Armadale Vodka, America Magazine and the RocBox make up the wildly successful Roc-A-Fella brand. Now, Roc-A-Fella Read More

nov_01_fabulous_apparel_iview_urb1_exclusive1 News
URB1 EXCLUSIVE INTERVIEW WITH FABULOUS APPAREL
November 1, 2004

Few entrepreneurs can say Ebony magazine featured them as one of the US’s “Top 30 under 30 business leaders”. Above that, fewer can say that and be dealing with fabulous urban and contemporary clothing. However, Urb1 found someone who accomplished both feats with more merits in her history. Read our i-view with one of today’s Read More

dec_23_nypd_cops_make_record_12_million_dollar_fake_merchandise_bust1 News
NYPD Cops Make Record 12 Million Dollar Fake Merchandise Bust
December 23, 2004

Cops’ shoe leather produces record $12 million haul of fakeola apparel, like ‘Timberland’ boots checked yesterday by Police Officer Frank Kelly. Inside a grimy building on Broadway, peddlers hawked bogus brand-name goods – North Face, Sean John, RocaWear, Reebok, Timberland, NBA and Nike – from a maze of 49 rooms. The massive counterfeit operation, the Read More

dec_18_urb1_relauches_annual_online_urb1_hiphop_fashion_pc_awards1 News
Urb1 Relauches Annual Online Urb1 Hiphop Fashion PC Awards
December 18, 2004

At the end of the year comes many reviews for Hip Hop and other music categories in general. People celebrate album of the year, best video, best single, and other categories but 2004 is now different. URB1.com is relaunching the official “2004 URB1 Hip Hop Fashion PC (People’s Choice) Awards”. “After suspending the online voting Read More

dec_06_reebok_scarter_signs_hiphop_artist_ti_to_endorse_shoe1 News
Reebok Scarter Signs Hiphop Artist TI To Endorse Shoe
December 6, 2004

It looks like rapper Jay-Z has had his keen business senses turned south by the sudden growth and interest in Atlanta Metropolitan Rap music. The Hip Hop artist who released his S.Dot Carter tennis shoe under the Reebok label has constantly made moves to get other celebrities to endorse his products, but never before has Read More

dec_02_baby_phat_shoe_line_launching1 News
Baby Phat Shoe Line Launching
December 2, 2004

Kellwood Co.’s Baby Phat brand has signed a deal to produce a women’s shoe line. Baby Phat by Kimora Lee Simmons will team up with Vida Shoes to produce a line of women’s stilettos, wedges and boots, as well as toddler shoes, to be sold at the Baby Phat store and other retailers. Earlier this Read More

nov_26_zebra_83_urb1_exclusive_i-view1 News
URB1 EXCLUSIVE INTERVIEW WITH ZEBRA 83
November 26, 2004

Zebra 83 is a new breeze through west coast flavor. With a logo that is getting thumbs up from Street heads on all coasts, they are ready to move forward this coming year, full throttle. Found by urb1 a while back, zebra83 even put a few pieces of clothing in the 1st urb1 fashion Show, Read More

nov_30_how_to_start_a_clothing_line_book_released1 News
How To Start A Clothing Line Book Releases
November 19, 2004

After a healthy career in exclusive urban fashion, Jajuan Michael has been questioned much by the general public about starting and expanding clothing lines. From high fashion styles in Europe to the normal everyday house look, Jajuan Michael has studied how to complete a fabulous line and the proper steps to make it successful. After Read More

nov_05_akademiks_new_ad_campaign_pulled_down_because_get-brain_slogan_01 News
Akademiks New Ad Campaign Pulled Down Because Get-Brain Slogan
November 5, 2004

New York officials may not be the only ones caught out. Akademiks also placed the ads on buses and bus shelters in Miami, Chicago, Los Angeles, Detroit, San Francisco and Philadelphia, the company spokesman said. Mr Kelly, who said he was his 60s, said that after he was tipped to the hidden meaning of the Read More

oct_31_40_luv_clothing_by_marvin_coleman1 News
Luv Clothing By Marvin Coleman
October 31, 2004

40 Luv Clothing announces the launch of the first-ever line of tennis apparel geared exclusively to the growing urban marketplace. Blending together both fashion and sports, 40 Luv Clothing answers the calls of new tennis fans that cannot relate to the generic image that tennis has typically portrayed. Developed and designed by entrepreneur and former Read More

dec_21_lil_flip_to_launch_watch_collection_clover_gs_01 News
Lil Flip To Launch Watch Collection Clover G. Watches
December 21, 2004

Houston, Texas rapper Lil Flip is entering into the jewelry business and launching his own line of luxury time pieces called Clover G. Watches, with Houston area jeweler, Johnny the Jeweler. I got three different prices for the three different type of classes, the hood class, the middle class and the ni***s who just go Read More

dec_19_zulu_gears_boogieman_collection_selling_fast1 News
Zulu Gears Boogieman Collection Selling Fast
December 18, 2004

New York Flavor & Fashions LLC creates The North, South, East & Westside Boogiemen. The Boogiemen are cartoon characters and they are very popular. According to Harris, People are standing in line for hours just to get a T-shirt or poster with the Boogiemen on it. Many people are ordering on line. New York Flavor Read More

dec_05_apple_bottoms_has_successful_year_in_media1 News
Apple Bottoms Has Successful Year In Media
December 5, 2004

(It Girl Pub.) Los Angeles, CA Hip Hop artist Nelly revolutionized womens jeans when he introduced his line of clothing for the ladies: Apple Bottoms jeans that celebrate the bodies of todays women. Now with new licensing relationship underway with CheckGroup LLC, Apple Bottoms is fastly gaining ground in the fashion world and giving its Read More

nov_30_how_to_start_a_clothing_line_book_released1 News
How To Start A Clothing Line Book Released
December 1, 2004

How can I start my own clothing line is a question asked by many aspiring designers. Authors Jay Arrington and Michael H. have answered this question in what might be one of the best how to books on the fashion industry written to date. The Official Step By Step Guide to Starting a Clothing Line Read More

nov_23_urb1_2nd_annual_christmas_wardrobe_giveaway_launches1 News
Urb1 2nd Annual Christmas Wardrobe Giveaway Launches
November 23, 2004

Urb1’s 2nd Annual Christmas Wardrobe giveaway will launch Friday, November 26th if not before. One male and one female, who answer all the giveaway’s questions correctly, will win many pieces of clothing from mostly new Urban & HipHop fashion designers, found on the website (Urb1.com). The winners will be randomly chosen by Urb1’s founder, Rodrick Read More

nov_14_nelly_and_yomi_martin_resign_vokal_and_apple_bottoms1 News
Nelly and Yomi Martin Resign Vokal And Apple Bottoms
November 14, 2004

Nelly and family relative, Yomi Martin, have finally taken Vokal clothing company back into their own hands. After a long period of rumors reaching Urb1 about Nelly abandoning his rights to develop the clothing line due to a bad deal with his contracted distributor ALM International, there is an expected turnaround to happen with this Read More

oct_24_magic32_is_launching_soon1 News
Magic32 Is Launching Soon
October 24, 2004

Earvin Magic Johnson will appear at Sport Chalet in Arcadia this Friday, October 1 from 6 – 8pm to promote the launch of Magic32, his new line of footwear, apparel and accessories, produced by BASH Sports. The first 500 customers to purchase a Magic32 product prior to 6pm that day from Sport Chalet will receive Read More