We know you SoJones lovers in the Bay area love to get exclusive news about big fashion companies and their goal for expansion: this time we are covering Stella and Dot- the exclusive fashion accessory shop for any lady out there who gets dolled up for a night on the town. According to San Mateo Daily Journal, they are moving to brisbane:
San Bruno officials lamented the loss of one of the city’s largest and most notable employers, as Stella & Dot announced its intention to relocate the headquarters of the online jewelry and accessory retailer in the coming months.
The company, founded in 2007, is set to move from its headquarters at 1111 Bayhill Drive in June to a new office building in Brisbane, Katie Sann, the company’s director of public relations, wrote in an email.
Stella & Dot recently added more brands to its growing family of products, said Sann, which has necessitated the company moving its 130 current employees to a new workspace.
“We are excited to relocate to a larger, beautiful and more innovative space,” Sann said.
The success of Stella & Dot is built on a direct sales model, under which consultants sell jewelry, accessories and other lifestyle goods primarily to a clientele of women through at-home trunk shows and websites.
The direct sales industry has launched the success of other notable companies such as Amway, Avon, Mary Kay and others. Unlike those sellers which had built their reputation in previous generations though, Stella & Dot effectively embraced technology and leaned heavily on the connections available through social media to establish the company’s reputation and brand.
Though proud of the growth Stella & Dot has enjoyed while headquartered in San Bruno, city officials said they are sad to see it leave the community where the company blossomed.
“It’s unfortunate, but understandable,” said Vice Mayor Marty Medina. “They were looking for a bigger venue, a larger office space obviously, and they’ll be missed.”
City Manager Connie Jackson expressed a similar sentiment.
“Stella & Dot is one of the more high profile and notable businesses in San Bruno, and we’ve been very proud to be one of their locations during a period of substantial growth and visibility for them,” she said. “We wish them well in their relocation.”
She added that she felt it was unfortunate the company decided there was not adequate space in San Bruno to remain though.
“We wish that our community could have been a location where they stayed to expand and grow,” she said. Stella & Dot moved most recently moved in 2012 from its previous office at 1000 Cherry Ave. in San Bruno to the Bayhill complex, near the intersection of Interstate 380 and El Camino Real.
The five buildings comprising the Bayhill Office Center, current home to Stella & Dot, were purchased in January for $215 million by YouTube, the city’s largest employer. The office building at 1000 Cherry Ave. was also purchased last year, along with the neighboring building at 900 Cherry Ave., for $88 million by YouTube.
The 130 jobs offered in San Bruno had made Stella & Dot one of the city’s top employers, just outside of the top 10 largest sources of jobs. For perspective, YouTube offered employment to more than 1,300 workers in San Bruno last year. The city’s 10th largest employer was BJ’s Restaurant & Brewhouse, home to 160 jobs, according to a city report.
Stella & Dot had been one of the new and innovative companies, along with YouTube and Walmart.com, which officials had credited in part for the economic rebound San Bruno has enjoyed over recent years.
The companies attracted business travelers to San Bruno, which resulted in increased hotel tax revenue, and offered well-paying jobs which allowed residents to invest in their community, among other perks, Councilwoman Irene O’Connell had said.
Once the company relocates to Brisbane, in the Sierra Point Towers at 8000 Marina Blvd., Stella & Dot plans to fill another 30 open positions, according to Sann.
Expansion into selling skin care and other lines of accessories over the past year has required Stella & Dot to need more space, said Sann, as the company which has been recognized for its rapid growth continues to broaden its base of resources. The company also recently shifted its targets internationally, as Stella & Dot sellers now offer products in Europe.
Medina said the company’s decision to relocate was regrettable for officials, but understood Stella & Dot had likely outgrown its capacity at its current space in San Bruno.
“Any time we have a employer like that leave, it isn’t a good thing,” he said. “But of course they had to move on, and we wish them the best.”
SoJones hopes to see you back soon to get more of those accessories and bling you know is right for your swag.