News

Pharell Williams Inks Reebok Fashion and Footwear Deal with Reebok Shoe Company

Pharrell Williams has inked a long term licensing deal with Reebok to produce a new line of sneakers and to launch Williams’ men’s apparel collection, “Billionaire Boys Club.”

The sneaker lined, dubbed “Ice Cream,” will launch next summer and will be available only in select high-end boutiques and department stores worldwide.

“I’m excited to be combining my creativity and vision with Reebok,” Williams said. “I’ve always wanted to do more than music, and now I’ll be able to explore the world of fashion by designing my style of clothes and sneakers.”

Pharrell Williams has inked a long term licensing deal with Reebok to produce a new line of sneakers and to launch Williams’ men’s apparel collection, “Billionaire Boys Club.”

The sneaker lined, dubbed “Ice Cream,” will launch next summer and will be available only in select high-end boutiques and department stores worldwide.

“I’m excited to be combining my creativity and vision with Reebok,” Williams said. “I’ve always wanted to do more than music, and now I’ll be able to explore the world of fashion by designing my style of clothes and sneakers.”

echo adrotate_ad(58, true, 0, 0);
0 comments