OBEY Spring/Summer 2014 Lookbook
OBEY Spring/Summer 2014 Lookbook

It is definitely not a secret that we are fans of OBEY. With spot-on designs inspired by work wear and military fashion, it is obviously clear why we just love supporting this streetwear brand. For its Spring/Summer 2014 collection, OBEY has released a lookbook to showcase the fresh fits from their new offering. The lookbook Read More

Nike SB x Diamond Dunk High Collection
Nike SB x Diamond Dunk High Collection

Nike Skateboarding and Diamond Supply Co. have teamed up once again to launch a new sneaker with a matching collection of fresh apparel pieces.  The Nike SB x Diamond Dunk High Collection features a new iteration of the iconic Dunk High sneaker that is rendered with a cool tiffany colorway combined with premium croc leather Read More

Converse Introduces the Jack Purcell Apparel and Sneaker Collection
Converse Introduces the Jack Purcell Apparel and Sneaker Collection

Converse has finally released another set of Jack Purcell’s, but this time, it is a full set of an apparel and sneaker collection. The latest offering from Converse features an entire collection of sneakers and clothing pieces—Jack Purcell classics that are reinterpreted to be part of a more comprehensive assemblage. The goods from the new offering Read More

Wish Spring 2014 “CAPS” Snapback Pack
Wish Spring 2014 “CAPS” Snapback Pack

If you are looking to upgrade your head game with a set of caps that do not bear a huge New Era logo, then better check out this collection of snapbacks from Wish. The retailer has recently released a fresh set of New Era 9FIFTY style snapbacks for their Spring 2014 collection just in time Read More

Band of Outsiders x Vans Collaborative T-shirt
Band of Outsiders x Vans Collaborative T-shirt

As a much awaited follow-up for 2013’s collaborative sneaker, streetwear label Band of Outsiders has teamed up once again with Vans for a special T-shirt project. The Band of Outsiders x Vans Collaborative T-shirt features a white T-shirt with a blue T-shirt print that bears the pink and yellow “Vans 02” graphic logo. The Band Read More

Head Porter Plus Spring/Summer 2014 Collection
Head Porter Plus Spring/Summer 2014 Collection

If you are after the contemporary look that says, “you have the quiet confidence of not having to overly impress,” then these pieces from the new Head Porter Plus Spring/Summer 2014 Collection are exactly what you need in your closet. Chalked full of finely styled looks, the new collection features key pieces of stylish and Read More

A.P.C. x Bonton x Nike Children’s Sneaker Collection
A.P.C. x Bonton x Nike Children’s Sneaker Collection

If you want your little ones to stay sharp, without compromising their comfort, you need to take a good look at this new sneaker collection. A.P.C. and Bonton have reached out with the good folks over at Nike to collaborate on a sneaker collection for kids. The new offering features the iconic silhouette Nike Blazer Read More

NEIGHBORHOOD Spring/Summer 2014 Collection Lookbook
NEIGHBORHOOD Spring/Summer 2014 Collection Lookbook

A lot of people have been used to lookbooks that are just a collection of photographs of models in artificial setups where nothing varies except the colors of clothes and their fabrics. But to streetwear enthusiasts who are really paying close attention, NEIGHBORHOOD’s lookbook for the Spring/Summer 2014 collection shows just how dope a collection Read More

First Look: J.Crew x New Balance 998 “Inferno”
First Look: J.Crew x New Balance 998 “Inferno”

You know spring is just around the corner when sneaker labels start releasing the bright, vibrant heats from their collections. Take for instance this latest collaborative effort by J.Crew with sneaker label New Balance that launches a special edition 998 “Inferno” sneaker. Aside from sporting New Balance’s proprietary “Absorbz” rubber sole, the sneaker also comes Read More

Louis W. for A.P.C. Spring/Summer 2014 Collection
Louis W. for A.P.C. Spring/Summer 2014 Collection

Creative luminary Louis W. recently teamed up for the fourth time with French urban fashion label A.P.C. to launch their collaborative Spring/Summer Collection. For this new offering, the two brands offer their own take on the classic mobster look by giving it a refreshingly modern spin. The capsule collection includes the “Teddy Jacket”, a classic Read More

Interview with Nelly
SoJones.com is Listed for Sale

For over eight years, SoJones.com has been a resource of daily news about urban lifestyle, sneakers, streetwear, and the hip-hop culture. Since 2006, SoJones.com has evolved and become a trusted website that covers topics that span across categories of music, art, and sports while keeping a keen focus on streetwear fashion. For eight years, we Read More

Club 75 Spring/Summer 2014 Collection
Club 75 Spring/Summer 2014 Collection

Club 75, a French lifestyle brand, has released its collection that showcases the best offerings the brand has for Spring/Summer 2014. From the looks of the fresh fits alone, there is much to look forward to the release of the collection. Cub 75 is definitely off to a good start this year with their collection Read More

Nike SB Zoom Stefan Janoski iD “Paisley”
Nike SB Zoom Stefan Janoski iD “Paisley”

I think that we can all agree that these Stefan Janoski iD “Paisley” are Nike Skateboarding sneakers that we need in our lives. For skateboarders who want to stay sharp without compromising the comfort and board feel factor of their shoes, these Nike SB Zoom Stefan Janoski iD “Paisley” kicks are a perfect solution. This Read More

Mr. BATHING APE Spring/Summer 2014 Collection
Mr. BATHING APE Spring/Summer 2014 Collection

As per usual, streetwear brand BAPE has done it again by releasing a selection of fresh fits for the upcoming Spring/Summer 2014 aptly dubbed as the Mr. BATHING APE collection. Making every guy look good is surely BAPE’s goal this year as its new offering includes shirts, ties, a cap, pants, and blazers that are Read More

Thom Browne x Dita Fall/Winter 2014 Eyewear Collection
Thom Browne x Dita Fall/Winter 2014 Eyewear Collection

Two designers, Dita and Thom Browne, who know their respective fields very well, have teamed up to produce a series of eyewear for their Fall/Winter Collection. Too many cooks can spoil the product, but with this collaboration by the famous New York creative luminary with eyewear brand Dita, we are treated to a stellar pack Read More

Yo’Hood x Hood by Air Chinese New Year Collection
Yo’Hood x Hood by Air Chinese New Year Collection

Hoody by Air collaborates with Yo’Hood to deliver this fine selection of outerwear pieces for their Chinese New Year Collection. This is possibly the first time that Hood by Air has incorporated the color red into its collection, but we are not complaining since the results are everything we want to have on our closet. Read More

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Stalley Knocks on GoodWood NYC

New York is the new New York. Every month there seems to be a new neighborhood grabbing headlines for the title of  ‘the new creative epicenter’. The recent collaboration between Brooklyn based GoodWood NYC and rapper Stalley, however, proves the creative energy flying around New York knows no boundaries. GoodWood’s eclectic, unique products feature well-designed Read More

Disney X Del Toro Footwear Collection
Disney X Del Toro Footwear Collection

We’re often impressed how brands manage to collaborate and make well-crafted sneakers that combine elements of things we love when we were kids.  Disney X Del Toro Footwear Collection is one example of one of those great concoctions. For this new offering from Del Toro, they have incorporated Mickey Mouse and other Disney characters into Read More

Nike Lunar Force 1 Lux “BHM”
Nike Lunar Force 1 Lux “BHM”

The Nike Lunar Force 1 Lux is one of the sneakers that are part of the Black History Month Collection that Nike will launch this coming February. The Nike Lunar Force 1 Lux “BHM” is adorned by BHM graphics on the leather ankle strap while leaving the entire upper in a solid plain black scheme. Read More

Billionaire Boys Club x Jay Z “Magna Carta Holy Grail” T-Shirt
Billionaire Boys Club x Jay Z “Magna Carta Holy Grail” T-Shirt

If you are a huge fan of Jay Z and the urban fashion brand Billionaire Boys Club, then this T-shirt pack is made exactly for you. The streetwear brand has finally launched their special graphic shirt collection inspired by Mr. Carter’s Magna Carta…Holy Grail album. The T-shirt comes in white and black versions and features Read More

Nike WMNS “Party” Pack
Nike WMNS “Party” Pack

Nike definitely knows how to put the P in party with the upcoming release of their Nike WMNS “Party” Pack. This small collection features three iconic sneaker silhouettes rendered with a glittery scaled upper as a fitting symbolism for the famous Waterford Crystal ball in NYC’s Time Square. The sneakers that are part of this Read More

Abi “ChildHood” Series
Abi “ChildHood” Series – Anime and BAPE

What happens when your favorite Japanese animated series meets your favorite clothing brand? This is what young artist Abi experimented on, and the results are basically what we want to have on our wardrobe. The “ChildHood” series from the artist takes well-loved characters from popular Japanese “anime” such as One Piece, Pokemon, Naruto, Dragon Ball Read More

Hood By Air X Been Trill – “Emoji 100″ T-Shirt
Hood By Air X Been Trill – “Emoji 100″ T-Shirt

As a fresh offering for the beginning of the new year, Been Trill hooked up with Hood by Air to deliver the Emoji 100 t-shirt. This collaborative piece is an addition to the two labels’ team-up projects in the past years. The Emoji 100 features full color graphics that are pixelated on the front and Read More

The Simpsons x A Bathing Ape Collection
The Simpsons x A Bathing Ape Collection

If you are like us here at Sojones who love everything about The Simpsons, this collaborative offering from The Simpsons and A Bathing Ape is definitely for you. The Simpsons x A Bathing Ape Collection features the Springfield residents from the popular American sitcom created by Matt Groening , as well as Baby Milo in several must-have pieces. Read More