wiz khalifa and amber rose
Wiz Khalifa and Amber Rose call it quits!

When you have stoner kid Wiz Khalifa touring all over the world, what is left for Amber Rose to do? With less bookings or maybe just the scene at Bossip is tired of talking about them, SoJones would like to rest a moment of silence for all the ‘booty’ shots that Amber Rose might have Read More

Nike Shanghai
Nike Air Jordans at the Nike Exhibit in Shanghai

China has one of the strongest basketball teams in Asia. However, they are not that aware about Michael Jordan’s importance to the sport. But that will all change following the “Take Flight” shoes exhibit at NikeLab X158 SHA in Shanghai.All of the prominent Nike Air Jordan Brands were installed into infinity mirrors created inside the exhibit hall. Read More

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The SoJones recap: Fashion Rocks 2014

I know SoJones will have to approve a lot of comments on this one! With Fashion Rocks being the #1 source for stars of Hollywood and their best attire, we will evaluate who really can get the red carpet with a red hot look! SoJones will point out that mediocre as well, so let’s get Read More

Motown Records x Black Scale Lookbook
Motown Records x Black Scale Lookbook

Black Scale’s decision to collaborate with iconic music label Motown Records is considered a surprising move by many urban fashion fans. An influential record label known throughout the 20th century collaborating with a modern brand known for slapping upside-down flags in their garments seem confusing for many. However, with the new lookbook from the collaboration, Read More

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Puma Hosts Private Event at Hyde Staples Center for Justin Timberlake

Tuesday, August 12th, was the day when PUMA took over the Hyde Staples Center in support of Justin Timberlake’s Los Angeles leg of the ‘The 20/20 Experience World Tour’. The list of PUMA’s VIP guests for the party was so long that the night was more than alive. Guest stars Brittany Snow and Naya Rivera Read More

PUMA evoSPEED 1.3 X-Ray LE
PUMA evoSPEED 1.3 X-Ray LE

Ideally, athletes should always play it safe and be minimalist with their fashion picks. However, if they have the guts to rock these new football cleats from PUMA, then by all means, they must take these babies to the stadiums. As part of its effort to incorporate modern designs in its shoes, PUMA has recently Read More

Team Taylor over here! Her body is so shapely, just like SoJones loves it.
The SoJones Replay: MTV VMA’s Vs. Emmy’s: Who wore it better?

Who was on the edge on their seat last night trying to catch all the action going on between the VMA’s and Emmy’s? SoJones would love to highlight some of the best moments of each show, recapping the best parts and skipping all that mushy stuff. The VMA’s were on August 24th and the winners Read More

Pigalle x Nike Air Raid
Pigalle x Nike Air Raid

The new Nike Air Raid is hoping to become every sneaker lover’s go-to shoes this season. Nike surely has taken their design skills for this shoe up a notch with some help from Pigalle’s Stephane Ashpool. After all, the new sneaker is a collaborative project between the powerhouse sports brand and the Paris-based brand. Lending Read More

carhartt - t-shirt
Carhartt AW14 – In Depth Review

Historic American brand Carhartt have deviated from their routes in functional work wear to become an extremely popular street brand in modern youth culture. Today, we are reviewing their latest collectionin time for the AW14 season. Named Carhartt Work in Progress, this off-shoot label was first created and popularized in the United States circa 1990 Read More

atmos x nike
atmos x Nike “Bleached Denim” Pack

Here is a dope news for Nike and atmos fans. atmos has partnered with shoe powerhouse brand Nike in a collaborative project dubbed as the “Bleached Denim” collection. The collaboration is in line with atmos’s opening of its new Sports Lab at the Lucua Osaka shopping center. In this capsule collection, the two brands take Read More

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The SoJones finance: Justin Bieber and Taylor Swift tank perfum sales for 2014

When you think of the celebs who had the biggest year in music, a couple of names might come to mind: one of them definitely need to be Justin Bieber, who might just be the guy who can sell tickets but can’t help Perfume maker Elizabeth Arden with her quarterly reports. Sales have fallen 28.4%, and Read More

All this fashion and just one game to put it in with Kim and friends. #Sojones
The SoJones Review: Kim Kardashian: Hollywood

With all this money the Kardashian empire keeps pulling in, SoJones wants to bring some attention to what the new face of hanging out and commerce is. You might be reminded of this game by other ones like The Sims, etc. But what sets this apart is the avatar, real life aspect of being diva: Read More

tara-reid new prefume launch
Tara Reid Launches “Sharknado” Perfume

When we think of going to the beach, some of us might just want to hang out by the beach and relax. Tara Reid, one of the actors in SyFy’s “Sharknado” series, created a perfume to go with the show. Maybe the smell will turn you on as it is inspired not by blood, but Read More

Sojones 1-The Next Chapter Nike FC Fall 2014 Collection AL TT final - PHOTO
The Next Chapter: Nike F.C. Fall 2014 Collection

The Nike F.C. soccer store is at it again with the latest designs due for Fall 2014. From shoes to shirts, jackets to sweatpants and everything else in between, the Nike F.C. newest creation is ready to make a football fan out of everyone. The pieces sold were inspired by the recently concluded 2014 World Read More

Sojones2-Robot Inspired Casio G-Shock Design PHOTO
New Robotic G-Shock to Hit the Market

Casio G Shock, a popular Japanese watch brand, is ready to rock the anime world one more time with the release of the limited edition Mobile Suit Gundam. This special G Shock watch is a collaboration with the equally popular robot anime series of the same name. Its design is inspired by the Gundam RX-78-2 Read More

Katy Perry and Liam
Instagram user gets worldwide attention from copying artists pics

In what could be one of the most powerful anti-bullying campaigns done yet, Liam Martin knows how to get attention on the internet from a lot of different people. Because of this, SoJones would like to present you with our SoJones funny guy of the week. He definitely has a plan as he takes on Read More

A.P.C. Kanye Fall/Winter 2014 Ribbed Beanie
A.P.C. Kanye Fall/Winter 2014 Ribbed Beanie

Kanye West and A.P.C.’s latest collaborative collection does not end with clothing. On top of the fresh pieces that the two creative luminaries are giving us for their latest offering, it turns out that they have more pieces to add to their collection. Kanye West and A.P.C. present the ribbed beanie as part of their Read More

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SoJones Replay: Drake at the ESPY’S

With all the attention Drake is continuing to try and attain from sports players and fans alike, SoJones would like to give it’s own opinion by rating each piece of the ESPY’s based on the campy, hilarious jokes that Drake can pull off. Of course maybe I’d rather listen to his music than his monologues, Read More

Xenia Tchoumitcheva
SoJones Model of the Week: Xenia Tchoumitcheva

When you want to see a woman who is the definition of business sense and exquisite fashion tastes, look to our SoJones model and online brand influencer of the week, Xenia Tchoumitcheva.  Just so you have the scoop on her expansive background: Xenia Tchoumitcheva is a fashion blogger and online influencer for chicoverdose.com She is Swiss, Italian, And Russian She Read More

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The SoJones Hookup: Eva Mendes and Ryan Gosling

SoJones is playing the stork and the fashion fiddler in this week’s edition of super stars so bright you have to wear your shades at the computer! so much speculation is running amuck on what the baby will look like for expecting parents Ryan Gosling and Eva Mendes, and SoJones wonders if there will be another dad Read More

The North Face x eYe Junya Watanabe MAN
The North Face x eYe Junya Watanabe MAN

The North Face—the brand that has received attention from extreme adventurers everywhere—has recently collaborated with Junya Watanabe for a limited edition chore coat. Junya Watanabe’s MAN label and The North Face updated the beloved workwear and made it more suitable for the modern sartorialist. The North Face’s designs have always been for the adventurous, and Read More

The Driftwood Tales
The Driftwood Tales launches first collection

There’s a new kid on the green: The Driftwood Tales is a golf apparel brand inspired by unregulated lifestyles. Their mission? To connect the various subcultures they are part of and passionate about. They rock, ride, create, surf… and yes, they play golf. And they play it however and wherever it damn well pleases them. Read More

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BET 2014 Top 10 Best And Worst Dressed

How many sojones readers saw the BET awards last night? With drama among Nicki Minaj and Iggy Azalea, and pre-show performances by Yo Gotti and August Alsina, you can bet there were a lot of awesome things going on the whole night. Some things never change, like Floyd Mayweather still trying to get at T.I Read More

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Jay-Z Ventures Into The Consumer Package Goods Market

Yes folks, our Sojones hero Shawn Carter has jumper into the convenience stores and nationwide for real now! The new Arnold Palmer drink is sure to whet your appetite for a real refreshing treat. We hope he can ship us over some, but in the meantime here’s the scoop: Jay-Z will sell exclusive content with Read More