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We got an $800 hoodie you need to see

We all got that fashion news for you that is awesome and informational: in this case it’s a hoodie that Kanye West has been spotted wearing. The name of the Paris company is Vetements and it’s getting so popular for very special reasons such as:

Real fashion will always stand out.

Real fashion will always stand out.

What is it that makes certain products catch fire? Is it that they’re hard to get? Is it their connection to famous people? Does it come down to innovative design? Well, in the case of one particular sold-out-everywhere $800 hoodie from Parisian womenswear label Vetements (which actually just means “clothes” in French), it’s the perfect mix of all of the above. In fact, this hoodie has been so popular amongst in-the-know fashion folk and celebs that as of right now, finding one is almost impossible.

Now that you know what a stylish hoodie looks like, get ready to win with the crew of the year at sojones.

We were compelled to introduce you to one version of the sold-out style because of its collegiate logo flip and unique, 180-degree reversible design (see: innovation). But the hype of Vetements’ hoodies really goes back to early 2015, when Kanye West and Rihanna were each seen sporting the brands oversized, gothic logo hoodie style out in the street. (West even wore his to the label’s Fall-Winter 2015 runway show in Paris.)

Like these? come back to sojones for more fashion looks from this brand.

Like these? come back to sojones for more fashion looks from this brand.

Since then, the brand’s breakthrough into the fashion world has gone into hyperdrive, gaining fans from fickle editors and top critics like Cathy Horyn, who have praised creative director Demna Gvasalia’s irreverent but digestible take on fashion. Additionally, Gvasalia, a Maison Margiela alum, was recently appointed to fill Alexander Wang’s vacancy at Balenciaga. To top things off, Gosha Rubchinkskiy, designer of the one of the most buzzed-about menswear labels around right now, walked in the brand’s Spring-Summer 2016 show.

Ever heard of the forest queen? Let Jack Williams take you there-

We all know the mens collection will raise some eyebrows.

We all know the mens collection will raise some eyebrows.

Her motion is fluid and lucid. She never walks with her head bowed. She has the grace of a panther. She stalks the streets looking for her prey. She composes sonnets to speak what see has to say. Her elegant physique holds its own type of sway. Her lips so soft and lush they bring even an honest man to a hush. Grown men quiver at her touch and they claim they had an ecstacy rush. Her gentle eyes hold in a clutch as she spies you looking in her direction. This misfit knows not neglection or the loneliness of the long night, she is sweet and polite, And with her wide hips and slender waist, and man would love to treat her right. Her angelic voices whispers so loud, that she can be heard in a crows. As the wind blows she wraps her small breast in her shawl. This lioness on the prowl has the sight of the owl.

We like the purple fit. #staffopinions

We like the purple fit. #staffopinions

 

plus we got new jack williams for you fresh from the Kinko’s store and laminated. We want to give a big shout out to the great Muhammad Ali and send some love from Earth to his throne in the sky. Next week we will be wondering how Pusha T did on his latest song with Jay-Z & Mcdonalds. I know cool right?

We all want to be like this great. sojones stays the #GOAT of web content.

We all want to be like this great. sojones stays the #GOAT of web content.

If you wanna buy em you gotta hit up go fetti on his instagram at: gofettisaucegame

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Andre Sanchez

Andre Sanchez

Andre Sanchez

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