Possibly driven by the stance to assume social responsibility, Alexander Wang gathered all his friends in the fashion industry and created a very special campaign in a form of a fashion collection that doesn’t just flatter, but also initiate a strong call to action.
Alexander Wang created street fashion clothes – worn by the likes of Pamela Anderson, Cara Delevigne, Kim Kardashian, and Kate Moss – with the distinct “Do Something” statement printed in clear, bold text. Also included in the list of 38 personalities whom Alexander Wang summoned to promote the Do Something collection are rapper A$AP Rocky, actress-singer Taraji P. Henson, Canadian songwriter The Weeknd, female band vocalist Alison Mosshart, hip hop performer Pusha T, and rock star Rod Stewart.
The statement T-shirts are currently sold at Alexander Wang’s official fashion site. The tees and the jackets come in black and white shades, each priced at $45 and $85 respectively. Considered as a mere fashion campaign, the items are expected to available for only a limited time. All proceeds go to charity.