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Cyber Monday is fast approaching. We’re used to taking advantage of fabulous savings on both Black Friday (November 27) and Cyber Monday (November 30). But we have to wonder if the current challenges of the economy will affect retailers’ success on what is normally the two biggest shopping days of the year.
Cyber Monday is the Monday after Thanksgiving. It’s the first day back to work for many people after the holiday. You get to the office bright and early, get your coffee, flip on your computer and then… get straight to checking out the holiday sales online.
This year, experts are predicting that consumers may be more inclined to comparison shop and search for products that have a longer life cycle. Less toys will be purchased versus more clothing, furnishings and electronics.
So what is the economy’s effect on Cyber Monday?
Wiser, smarter shoppers less inclined to buy on impulse.
Early online promotional ads for Cyber Monday.
Stronger competition between retail/online giants.
More unadvertised specials.