The Conscious Rapper's Hierarchy of Needs
SoJones Infographic: The Conscious Rapper’s Hierarchy of Needs

Conscious rappers are the breed of emcees who create music that mostly advocates optimism, promotes empowerment, and tackles social issues. These rappers are basically the opposite of the majority of hip-hop artists we have known for years whose music carries messages about using drugs, glorifying sex, thrashing hotel rooms, and firing guns. Some fans of Read More

Most Mentioned Brands in Jay Z’s Songs
The Most Name-Dropped Brands in Jay Z’s Music

Jay Z is living a luxury-filled life. Aside from being among the richest and the most respected rappers of our time and Beyonce’s better half, he is also an entrepreneur, a producer, author, and art collector. Another mark of his being a self-made artist is his signature way of name-dropping brands in his music. If Read More

The Hip-Hop Sneaker Evolution
Hip-Hop’s Influence in the Sneaker Evolution

With the news of Kanye West inking a deal with Adidas after his feud with Nike, we traveled a little back in time and traced how the hip-hop culture has really influenced the sneaker industry. After all, Yeezy is not the only rap star who had the privilege of getting his own sneaker line. In Read More

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Lady Gaga Artpop Video

What Lady Gaga is best at is bending the ideas of how people conceive fashion. In her new video for the title track “Artpop”,  she does just that wearing a slew of different outfits ranging from what looks like a beige burka too mud covering her private parts. Even if you don’t like the music Read More

Kanye West Premieres Bound 2

This week Kanye West took a break from his Yeezus tour to stop and chat with Ellen and premiere his new video “Bound 2.” It was refreshing to see Kanye at ease on a talk show (Ellen is probably the best talk show host of our generation and absolutely knows how to deal with someone Read More

Childish Gambino Performs “Shadows” on Arsenio Hall

Donald Glover aka Childish Gambino was on Arsenio Hall last night for the recent media push for his upcoming album amazingly titled Because The Internet. The performance he gave was a classic Gambino move; legs crossed on the couch, with a small, but extremely loose, white tee on and his short shorts. He eventually went Read More

Any time, Any Place – Haley Small (Video)

Vocalist and Toronto native, Haley Small follows up her cover to Drake‘s (Drake Brings Out Raekwon & Travi$ Scott At ALIFE Album Release Party) Nothing Was The Same smash hit “Hold On, We’re Going Home” and her original track “Real” which premiered on HHS1987 (Stalley – BET Hip Hop Awards 2013 Interview W/ HHS1987) with another cover, Read More

Eminem concert at G-Shock 30th Anniversary Party at Basketball City Pier 36
25 Things You Didn’t Know About Eminem

Image Source: ImageCollect There aren’t that many artists who are having the year that Marshall Mathers is experiencing. With the exception of acts like Kanye, Jay Z or J. Cole or Kendrick Lamar, Eminem has been ruling 2013. He recently released The Marshall Mathers LP 2. Maybe you’ve heard of it. If you haven’t given Read More

Throwback Video: Puff Daddy ft Mase “Can’t Nobody Hold Me Down”

Bad Boy records is forever. Well maybe not forever but when this joint came out you can’t deny that they were on top of the world. The stylist for this video was amazing though. From Biggie’s Versace shades to the Bad Boy football jerseys this one definitely had a massive influence on street fashion. Also Read More

Lupe Fiasco – Drizzy’s Law (Live In Atlanta) (Video)

Chicago native, Lupe Fiasco (Lupe Fiasco – Old School Love Ft. Ed Sheeran) is hands down one of our generations most outspoken emcee’s and anti-establishment activist (Lupe Fiasco Ushered Off Stage After an Anti-Obama Rant). Gearing up to release his 5th studio album Tetsuo & Youth, the Jay Z (Jay Z To Release Gold Cologne) co-signed lyricist decided Read More

Big Sean – First Chain Ft. Kid Cudi (Live On Jimmy Fallon) (Video)

As Big Sean (Fall Out Boy – The Mighty Fall Ft. Big Sean) continues to roll out his promotional run for his latest LP Hall Of Fame, speared by Kendrick Lamar‘s (Phil Jackson On Kendrick Lamar Mentioning Him On Control) guest verse on his single “Control” which for clearance reasons unfortunately never made the album, he Read More

Kanye West
25 Things You Didn’t Know About Kanye West

Is there a more captivating figure in pop culture right now than Kanye West? Whatever Yeezy does, he makes waves. It’s been that way for years, but as we wind down 2013, there’s no denying that Kanye has had an explosive year. He dropped Yeezus, released a pricey collaboration with the French ready-to-wear brand A.P.C., Read More

Ransom – Dollars & Sense (Produced By Statik Selektah)

Hip-Hop is known for bringing out the best in those that participate and contribute to the culture. No greater contribution can be made than that of an emcee and a producer. In light of dynamic duo’s such as Pete Rock (DJ Premier Vs. Pete Rock X Live At The Middle East In Cambridge, MA) & CL Read More

Trademark Da Skydiver – Rite Nah Ft. Dizzy Wright (Video)

Watch below as Dizzy Wright assists Jet Life Recording‘s Trademark Da Skydiver on his latest visual off the forthcoming Flamingo Barnes 2: Mingo Royale, “Rite Nah”. Ladies if you’re looking to be a Jet Miss be sure to pick up a Stussy Bling Camp Cap | Here to compliment Trademark’s designer selection throughout the video!

Not Just For Trick and Treating: A Look Back at Kanye Wearing Masks

Did you really think that Kanye’s first tour in five years wasn’t going to be insane? The tour kicked off in Seattle on October 19 and featured everything from a giant mountain, Jesus and Confederate Flag themed merch. Yeah. Everyone was talking about the first night of the Yeezus Tour. Then he postponed the second Read More

Paul Wall – My Lac On Vogues (Video)

Paul Wall shows off his signature car selection in the latest visual from the upcoming project Check Season, “My Lac On Vogues”. Watch the video below and grab something on sale at | Here!

Lola Monroe – Gimme My Money Ft. Wiz Khalifa

Listen below as former Taylor Gang’s first lady Lola Monroe recruits Wiz Khalifa for her latest single from her Lipstick & Pistols mixtape, “Gimme My Money”. After you turn up burn up some cash and pick up a fresh pair of Chuck Taylor’s | Here it’s only right! #TayorGang

OverDoz. – Killer Tofu (Video)

OverDoz. delivers the high energy, Calmatic directed visual for “Killer Tofu”. The video features a cameo from Donald Glover AKA Childish Gambino and the single is now available for purchase on iTunes.

Joey Bada$$ – My Yout (Remix) Ft. Maverick Sabre

Off the iTunes version of Summer Knights EP, available for purchase on October 29th. Support the current Creative Director of Ecko Unltd by purchasing something from the collection | Here.

N.O.R.E. & Reks – Jesus Grab The Wheel (BTS) (Video)

As N.O.R.E. and Reks pray that “Jesus Grab The Wheel” be sure to grab Wu-Tangs Baby Jesus Tee for just under $15 | Here!

Jay Rock – Numbers On The Board (Freestyle)

As TDE‘s own Jay Rock puts “Numbers On The Board” in his Kendrick Lamar ad-lib assisted record, be sure to raise you stats by picking up a fresh Euphoria Satin Jacket | Here.

Lady Gaga – Swine

ARTPOP is scheduled to drop November 11, Lady Gaga liberates the latest single off the project entitled “Swine”.

Jay Z & Timbaland Play New Track “Bounce” (Video)

Watch below as Jay Z & Timbaland play their new track “Bounce” Robinson Cano birthday bash in Belgium at Magic and bundle up with a Rocawear Ambition Cardigan | Here.

Childish Gambino – 3005

Because The Internet is on the way but to hold us over Childish Gambino liberates “3005”. Props to illRoots for the connect!

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