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Stella and Dot moves to Brisbane

We know you SoJones lovers in the Bay area love to get exclusive news about big fashion companies and their goal for expansion: this time we are covering Stella and Dot- the exclusive fashion accessory shop for any lady out there who gets dolled up for a night on the town. According to San Mateo Read More

You gotta put on to get like #Jtali
The SoJones focus: Jtali

As an emerging emcee out of Las Vegas, Jtali has had lots of opportunities to work with rap greats like Moka Blast. In this interview we learn more about that show with Tyga that had the girls front row rocking the the high octane energy. We do it big at #sojones each day we live Read More

#SharayaJ reps Stevie Boi on the red carpet.
Stevie Boi covers Passport magazine

We all know you want that fashion news from the great Sojones, and we always have that ready for you as Stevie Boi hits another home run as Passport magazine gets intimate with the superstar that has emerged from the fashion shows that he’s been doing in cities like New York: You talk about the Read More

#halsey is a breathe of fresh air for music.
The SoJones focus: Halsey

We got legends already like Moka Blast and Stevie Boi tearing up the charts, but we have been noticing like girls like Halsey are prettier than ever. We know that she will be something really big, and already she is leaving a mark on people like no other. Her interview with pop justice was on Read More

Luxurious-Vida-Title
Life is a Luxury: Luxurious Vida

Once in a while, we stumble upon an up-and-coming brand that we think would be a good addition to our list of new favorite streetwear brands. One such brand is Luxurious Vida, which has recently released its collection of collaborative pieces. The brand believes that no matter what our differences, we are united by the Read More

Motown Records x Black Scale Lookbook
Motown Records x Black Scale Lookbook

Black Scale’s decision to collaborate with iconic music label Motown Records is considered a surprising move by many urban fashion fans. An influential record label known throughout the 20th century collaborating with a modern brand known for slapping upside-down flags in their garments seem confusing for many. However, with the new lookbook from the collaboration, Read More

for Ravenik this Fall/Winter 2014
More Black, More Fun for Ravenik this Fall/Winter 2014  

This Fall/Winter 2014, Kenji Akashi is channeling the classic beauty of black in his new collection for Ravenik. Aptly titled “Black,” the collection that is meant for the colorful and breezy days of Fall and Winter takes on a minimalist approach to clothing design. Ravenik’s new collection offers an easy-to-wear apparel line that comes in Read More

Billionaire Boys Club Summer 2014 EU Lookbook
Billionaire Boys Club Summer 2014 EU Lookbook

Streetwear brand Billionaire Boys Club gives us a glimpse at their new lookbook for their summer collection. Outerwear, tops, bucket hats, shorts, and polos are featured in the lookbook that has summer spelled all over it. The new lookbook was shot in London and features apparel pieces bedecked with newspaper cutouts, car collages, and other Read More

Rocksmith Summer 2014 Lookbook
Rocksmith Summer 2014 Monochromatic Lookbook

After a long wait, Rocksmith is finally giving us a good look on their new lookbook for Summer 2014. The new lookbook takes on a monochromatic feel as the images are rendered creatively in black and white. The fashion lookbook from the brand features fresh pieces from their summer offering. These apparel pieces include mesh Read More

Whiz Limited – Spring/Summer 2014 Collection Lookbook
Whiz Limited – Spring/Summer 2014 Collection Lookbook

For the lookbook of their Spring/Summer 2014 Collection named “Odelay,” Japan-based streetwear label Whiz Limited has channeled classic Americana garments to showcase the latest menswear trends in the Tokyo fashion scene. High fashion meets traditional menswear in their new lookbook for their Odelay collection, which has been obviously inspired by the rock culture, alternative rock Read More

ZARA Man Spring/Summer 2014 Lookbook
ZARA Man Spring/Summer 2014 Lookbook

With inspiration drawn from streetwear and sports, Spanish fashion brand ZARA has unveiled their new lookbook for their Spring/Summer 2014. The fresh fits from the new offering centers on slim-tailored, sharp looks. The images for the lookbook were creatively shot in black and white in a beautiful coastal line backdrop. Aside from suit, tees, lightweight Read More

OBEY Spring/Summer 2014 Lookbook
OBEY Spring/Summer 2014 Lookbook

It is definitely not a secret that we are fans of OBEY. With spot-on designs inspired by work wear and military fashion, it is obviously clear why we just love supporting this streetwear brand. For its Spring/Summer 2014 collection, OBEY has released a lookbook to showcase the fresh fits from their new offering. The lookbook Read More

adidas Spring/Summer 2014 Highlight Lookbook
adidas Spring/Summer 2014 Highlight Lookbook

When you take a look at the latest Spring/Summer lookbook from adidas and compare its overall styling with 2013, it is absolutely clear that there is a lot to look forward to for the upcoming seasons. The 2014 highlight lookbook brings together the brand’s directorial pieces featuring fresh fits from adidas Originals, Performance, and adidas Originals Read More

NEIGHBORHOOD Spring/Summer 2014 Collection Lookbook
NEIGHBORHOOD Spring/Summer 2014 Collection Lookbook

A lot of people have been used to lookbooks that are just a collection of photographs of models in artificial setups where nothing varies except the colors of clothes and their fabrics. But to streetwear enthusiasts who are really paying close attention, NEIGHBORHOOD’s lookbook for the Spring/Summer 2014 collection shows just how dope a collection Read More

The Simpsons x Joyrich Spring/Summer 2014 Collection
The Simpsons x Joyrich Spring/Summer 2014 Collection

With The Simpsons 25th anniversary celebration, we have seen several urban brands collaborating with the hit television show that has been ingrained in our culture. Joyrich is another streetwear label that has teamed up with the popular cartoon to deliver The Simpsons x Joyrich Spring/Summer 2014 Collection. For the new offering, the brand used Bart Read More

A BATHING APE Spring/Summer 2014 Lookbook
A BATHING APE Spring/Summer 2014 Lookbook

Signature graphics and impressive patterns dominate the pieces of the A BATHING APE Spring/Summer 2014 collection. The Japanese urban fashion brand gives a complete look on their upcoming collection with the release of their full collection lookbook. Aside from the graphics that have been A BATHING APE’s signature design aesthetic for years, the brand also Read More

Filthy Club Fall/Winter 2013 Collection Lookbook
Filthy Club Fall/Winter 2013 Collection Lookbook

English urban fashion brand Filthy Club has just released their debut lookbook for their Fall/Winter 2013 collection. The fresh pieces from the collection channel a grunge, gritty, and weird aesthetic, as they take inspiration from the rave scene and psychedelia. Local artists Michael Willis, Tom Daracott, Peter Doyle, and Jiro Bevis also collaborated with the Read More

Black Scale VV – Holiday 2013 “Profetie Apocalyptique” Collection
Black Scale VV – Holiday 2013 “Profetie Apocalyptique” Collection Lookbook | Video

In line with today’s release of the Black Scale VV – Holiday 2013 “Profetie Apocalyptique” Collection, the brand has assembled visuals for their video lookbook that highlights the fresh pieces from their new offering. The video lookbook styled in monochromatic hues runs less than a minute and is filmed by Kenneth Morton and modeled by Read More

aNYthing Holiday 2013 Lookbook
aNYthing Holiday 2013 Lookbook

Streetwear label aNYthing definitely knows how to stamp swag into their fashion pieces as evidenced by its recently launched Holiday 2013 collection. The sleek lookbook shot by legendary photographer Ricky Powell captures the unique New York streetwear appeal by showcasing the brand’s dope pieces with the neighborhoods of the Lower East Side lending an equally Read More

Supreme x Champion Fall/Winter 2013 Collection
Supreme x Champion Fall/Winter 2013 Collection

As part of their new Fall/Winter 2013 Collection, Supreme has once again hooked up with heritage sportswear brand, Champion. For this year’s collection, the two powerhouse labels deliver a custom sweatsuit. The crewneck and sweatpants will be sold separately and will come in four different colors. The collection will be available online and in New Read More

The Simpsons T-Shirt Collection
Threadless X The Simpsons T-Shirt Collection

Paying tribute to the 25th season of The Simpsons, Threadless has challenged its global community of creative artists and designers to produce and submit shirt designs inspired by the iconic and long-running animated television series. After 832 submissions that were narrowed down to a final tally of 29 graphic tees, Threadless has unveiled its The Read More

Bounty Hunter x Paladin Fall/Winter 2013
Bounty Hunter x Paladin F/W 2013 Footwear and Accessories

Japanese street wear label Bounty Hunter teamed up once again with Paladin to deliver a round of shoes and accessories for the Fall/Winter 2013. The pieces from the collection are mostly black and white selections of accessories meant for the cold months ahead, such as a knit cap, a muffler, leather gloves, and a fur-lined Read More

Nike Running Holiday 2013/ Spring 2014 Preview
Nike Running Holiday 2013/ Spring 2014 Preview

There must really be something in the waters of the Nike design team office these days as they have been putting together a lot of dope pieces for release this holiday season and for 2014. Adding to the list is this preview of the upcoming Nike Running Holiday 2013/ Spring 2014, which gives us a Read More

Holiday 2013 “Blackout” Collection
10.Deep x Fredo Santana Holiday 2013 “Blackout” Collection

Urban fashion brand 10.Deep hooked up with rapper Fredo Santana for a holiday offering dubbed as the “Blackout” collection. The capsule collection features an array of logo designs like the X Wing and Victory Games in reflective 3M. The collection was called the “Blackout” because the logos were designed to reflect light at night and Read More

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